Welcome to Rhode’s new Peptide Lip Tint, at a price of $16 in four gorgeous colors: [l-r] Toast [rose taupe], Raspberry Jelly [crushed berry], Espresso [rich brown], Ribbon [sheer pink].

Precious Lee joins Hailey in the campaign photography, and her preference is Raspberry Jelly.

September 28 at 9AM PST is the debut hour for yet another sure to sell-out Rhode launch. From everything AOC knows about Rhode, Hailey Bieber is just killing it, and her marketing is 5-stars. Praise, praise, praise. ~ Anne

AOC laughed with respect when Hailey dropped a limited-edition Strawberry Glaze Peptide Lip Treatment collab with Krispy Kreme. Ingenius! It followed new flavors like Watermelon and Salted Carmel.

Hailey Bieber’s Rhode brand is having big impact in the world of skincare. Everything Hailey does is ‘right’: her choice of long-term product formulation and product production partners; her significant financial and personal ‘hailey herself’ marketing contributions to the business [Hailey is a major investor]; to her big emphasis on sustainability and customer transparency; and Rhode’s all-around superb imagery and brand artistry.

Bieber’s Rhode brand is worth a Harvard case study. Speaking of transparency and community Hailey was right there with the recent crisis in the Maui wild fires, via IG:

rhode futures foundation is committed to removing barriers that hold women back. in response to the devastating wildfires on Maui, all rhode futures foundation proceeds this month will be dedicated to helping the women and families of Lahaina recover.

specifically, proceeds will be directed to:
- @pacificbirthcollective to support their relief efforts providing pre- and post-natal aid to displaced women.
- @maimovementhawaii to provide menstrual hygiene products to women in need.
- The Maui Strong Fund at the @hawaiicommunityfoundation to provide displaced families with the resources they need to recover and rebuild.