Steffi Thaler in Dolce Gabbana Lingerie, Accessories for L’Beauté Mexico

Spanish model Steffi Thaler invites us into the evolving world of Italian brand Dolce & Gabbana, featured in this expansive, new sensual dressing fashion story in Mexico’s L’Beauté Magazine.

L’Beauté has an English translation embedded in the online website. The Instagram account dates back to March 2017.

Photographer Riccardo Apostolico [IG] captures the Dolce & Gabbana fashion story, working with creative director Maha Haider [IG]— who notes her Palestinian origins. / Makeup by Katja Wilhelmus

Of all the top luxury brands Dolce & Gabbana has always defined itself as a sensual brand for sensual people. Versace also lives in that space but the Dolce & Gabbana path in recent years has a modern elegance footprint that feels more Diana Vreeland in aesthetic.

The brand remains bold but in a 1950’s-1960’s footprint.

At the beginning of 2022, the Italian fashion house revealed that the brand intended to end its licensing deal with Shiseido, taking Dolce & Gabbana’s fragrance and beauty lines (founded in 1992 and 2009 respectively) in-house.

In September 2023 Dolce & Gabbana Beauty released a fragrance named Devotion. At the end of 2023, the brand carved out a space for its fragrance and beauty products in its flagship London store on 6-8 Bond St.

Model Lulu Tenney worked with photographer Steven Meisel on Dolce & Gabbana’s Spring 2024 campaigns. There’s missing piece to this visual puzzle that AOC must upload this week. But looking at the new ad campaigns against this fashion story in presents a very cohesive visual identity for Dolce & Gabbana.

The new alta moda images requiring an upload will demonstrate just how tightly defined the Dolce & Gabbana vision has become. Keeping its sensual edge, the brand seems to be moving towards a refined sensual identity woman — the sexy side of a Loro Piana woman or Brunello Cuccini lover.