Rosé Park Charms in SKIMS Valentine's Day 2025 Campaign Shot by Carin Backoff

Kim Kardashian says that "Every Skims campaign is designed to be iconic, and Rosé [Park] embodies that perfectly," before continuing . . . "Her elegance and energy are unmatched, and she's the ultimate Valentine for 2025."

AOC thinks you are a wow, Kim. We praise your business savvy with total abandon. This is NOT an iconic Valentine’s Day campaign, and AOC is not throwing shade.

This is a celebrity-fronted, lingerie campaign with the lovely, charming Rosé. It goes on sale at SKIMS January 23 at 12pm ET.

When you take Lana Del Ray and have Nadia Lee Cohen shoot an arrow into her heart, with blood dripping over her breast, that 2024 Valentine’s Day campaign has ‘iconic’ DNA possibilities.

Checking your IG likes for both campaigns, 2024 looks stronger, but — to be fair — that final answer only comes on February 15.

Photographer Carin Backoff [IG] captures Rosé, styled in SKIMS by David Friend.

The artist’s new release ‘Toxic Till the End’ from her first studio album, has major depth. Take a listen. Cutesy it’s not.