Fendi Peekaboo Campaign Takes Airborne Adwoa Aboah on Tour of Rome
/Fendi Peekaboo Campaign Takes Airborne Adwoa Aboah on Tour of Rome AOC Fashion
Fendi celebrates the new Peekaboo Petite and Micro handbags, arm and arm with the Italian ‘Call Me By Your Name’ film director and friend of the house, Luca Guadagnino to create a short campaign film starring Adwoa Aboah.
Instead of boarding a magic carpet ride over Rome, Aboah spreads her own ‘Superwoman’ wings to fly over the ancient city with its ruins and visual narrative of the human story. She eventually landing on Fendi’s Palazzo della Civiltà Italiana — because this is a Fendi Peekaboo handbag campaign, after all.
“With the DNA of Fendi being Rome, we, of course, talked about Rome – but instead of being in Rome, being above Rome,” Guadagnino explains of the film’s concept. “We had this idea of levity – of the Peekaboo bag, at the center of the movie, being the magical driver behind Adwoa flying over the ancient city.”