Ferragamo New Renaissance Fall 2023 Campaign by Tyler Mitchell Spotlights Uffizi Gallery AOC Fashion

Today’s release of a new Ferragamo Fall 2023 campaign, conceived by Ferragamo creative director Maximilian Davis, takes a spin on the Louvre’s success, confirming a new and very important, global-culture role for Ferragamo and Italian culture, via the Uffizi Gallery in Florence.

The partnership between the Ferragamo brand and the Uffizi Gallery is not a one-off ad campaign. Details of its depth and reach will emerge in the coming months.

Lensed by American photographer Tyler Mitchell [IG], who was named to the TIME 100 list in 2023 and has a cameo in the images, the Ferragamo Fall 2023 campaign features top models including Anok Yai, Jessica Stam, Lina Zhang, Mona Tougaard, Paul Hamline, Taemin Park, and Vittoria Ceretti.

Creative consultant and strategist Zainab Jama, singer and songwriter Kelela, and sound artist Yasmina Dexter also appear in the images. Ferdinando Verderi provided creative direction.

Ferragamo’s Restoration Projects

Ferragamo’s restoration projects in Italy have included a 2020 pledge of more than 1 million euros to fund the restoration of a series of large sculptures adorning the city's iconic Piazza della Signoria, while a year earlier it made a 1.5-million-euro donation to restore the Fountain of Neptune sitting at the heart of the very same square. Previous donations were allocated to the restoration of allegorical statues on Ponte Santa Trinità in 1996; the Column of Justice in Piazza Santa Trinita in 1998, and the eight rooms in the Uffizi Gallery in 2015.