Top model Mona Tougaard sends a spring 2025 fashion message with zero ambiguity: ‘Extra, Extra! This Spring More Is More’ in the March 2025 issue of W Magazine.
I mention that this fabulously successful model she does not look happy. Rather, she’s thinking “How the hell did I end up in this mess!”
Charlotte Collet styles Tougaard in Chanel [below] and Bottega Veneta [above]. Images are by Tim El Kaïm [IG]./ Hair by Ramona Eschbach; makeup by Christine Corbel
Danish beauty Mona Tougaard is styled with great flair and quiet luxury confidence by Marie Amelie Sauve. As fashion drops its ‘quiet luxury’ mood, D La Repubblica’s D Magazine [IG] uses MAS’s styling to transform the creamy whites fashion story into a Formula One car with a hybrid engine, photographed by Malick Bodian [IG].
Top models Anok Yai, Awar Odhiang and Mona Tougaard surely had a deeply emotional experience, working with stylist Camilla Nickerson in this ancient roots fashion story for Vogue, shot by Tyler Mitchell [IG] in Jekyll Island, Georgia.
Key Points About Jekyll Island
1] the human and ecological history of Jekyll Island, which now dates back to 2500 BC and the indigenous Native American tribes, predominantly the Guale people who lived there; 2] the arrival of the Europeans and slavery on the island; 3] the rise on Jekyll Island of an aristocratic cafe society getaway culture in the 1920s that parallels the same rise in Europe
American brand Tory Burch releases her Spring Summer 2025 campaign, a collection of images infused with an elegant athleticism starring Ida Heiner, Irina Shayk and Mona Tougaard. Photographer Jamie Hawkesworth [IG] captures the trio in Paris posing in a track and field gymnastics facility.
Ida Heiner wears the new Tory Burch Destiny trainer, as further evidence of the growing influence of sport for the brand.
Tory Burch Destiny Trainer
Described as a “retro running sneaker inspired by the spirit of a good challenge”, Tory Burch’s Destiny Trainer is well-named in the spirit of the 2024 Paris Olympics.
Led by Louis Vuitton — a key sponsor of the summer games — the symbolism of the Olympics, and the extraordinary journeys that athletes take to reach them, closely align with the values at the heart of the French luxury fashion house, its chairman Bernard Arnault and CEO Pietro Beccari.
Reality is that LVMH, including Louis Vuitton, and Tory Burch are sort of ‘kissing cousins’.
Versace [IG] shares its SS 2025 ad campaign ‘Individuality as an Attitude’, led by Chief Creative Director Donatella Versace, with photography by Mert Alas [IG] and Marcus Piggott [IG].
Models Chen Yang, Jacqui Hooper, Loli Bahia, Karyna Maziar, Mona Tougaard and Tristan Watkins are styled by Jacob K with art direction by Ezra Petronio and Lane Petrusevych./ Hair by Mustafa Yanaz; makeup by Lucia Pieroni
The Louis Vuitton Cruise 2025 Campaign is a modernist vision inspired by artistic director Nicolas Ghesquière’s choice of Barcelona, as the site for the actual runway show on May 23.
Specifically, the site was the Hypostyle Room of Antoni Gaudi’s Park Güell, a roofed hall whose mosaic ceilings are a Gaudi signature. There was little actual Gaudi inspo in the clothes on the Barcelona runway and featured now in the new Louis Vuitton campaign shot by Jamie Hawkesworth [IG], with creative direction by Charles Levai and Kevin Tekinel.
Campaign models Cara Schadel, Larissa Moraes,Libby Bennett,Mona Tougaard and Thea Almqvist pose against yet another face of the Mediterranean, writing in photos a love letter to a beloved Barcelona.
The campaign is styled by Florent Buonomano and Marie-Amélie Sauvé. / Hair by Duffy; makeup by Hiromi Ueda
Top model Mona Tougaard covers the TTA25 ‘Adventure’ relaunch 25th anniversary issue of The Travel Almanac.
For the first time since the inception of The Travel Almanac [IG] in 2010, the magazine is being released in a larger hardcover format, with a 370 page issue ordered here.
Tougaard is styled by Clare Byrne in an ALAÏA Winter/Spring 25 [IG] fashion story lensed by Davit Giorgadze [IG] in New York City. / Hair by Tamara McNaughton; makeup by Emi Kaneko
Alaïa creative director Pieter Mulier also has a cover in TTA25 and appearsin conversation with veteran casting director Ashley Brokaw.
‘Experimental’ is not a word used over the last 20 years to describe designer Tory Burch [IG]. When she presented her Fall 2024 collection at the New York Public Library last February, a new adjective arose to describe Burch — one we love. The word was ‘daring’.
Vogue Runway summed up the Fall 2024 Tory Burch collection, writing: “Let’s just say she’s come a long way from the people-pleasing crystal embellished tunics and Reva flats that were her earliest successes.”
The Fall 2024 campaign photographed by Jamie Hawkesworth [IG] in Lisbon, Portugal plays with light and quiet joy. It captures Tory Burch’s new word — which is good — because fashion hammers the same words to death. We need some new words — in this case ‘sublime’.
Supermodel Mona Tougaard takes command of the July 2024 issue of Vogue Korea [IG], styled by Eunyoung Sohn in Chanel Metiers d’Art Fall 2024.
The superstar with ancestral roots in Ethiopia, Somalia, Turkey and Denmark is lensed by Sean and Seng [IG]. Last night at Vogue World Paris, Mona wore a 1920s-inspired prohibition-era, flappers bob with blunt-cut bangs.
Top model Mona Tougaard poses in the inaugural issue of Beyond Noise [IG], styled by co-founder Sarah Richardson and creative director Pieter Mulier in The Art of Alaïa. Photographer Larissa Hofmann [IG] is behind the lens, capturing Tougaard in the elevated print project, scheduled to start shipping in the USA and EU/UK on May 31, 2024.
The biannual magazine Beyond Noise is a project of stylist Sarah Richardson and her photographer husband Richard Bush. Investor Stefan Ericsson also was key to launching the project.
Beyond Noise targets America as its core market, then the U.K., Europe and the rest of the world. Richardson calls America an ‘optimistic country’ [ask me in November, Sarah] but one in need of a women’s voice beyond American Vogue.
Top model Mona Tougaard is styled by Carlos Nazario in ‘New Directions’, lensed by Renell Medrano [IG] for Harper’s Bazaar US [IG] April 2024./ Hair by Claire Grech; makeup by Ana Takahashi
Top model Mona Tougaard is dressed by newly-installed Harper’s Bazaar Style Director at Large Carlos Nazario in ‘Sharp Turns’ for Bazaar US [IG] March 2024 issue.
Photographer Oliver Hadlee Pearch [IG] is behind the lens, capturing the sensual cuts, modern architecture luxury looks. / Hair by Ryan Mitchell; makeup by Kanako Takase
Nazario celebrated his 36th birthday party in Paris on February 29, hosted by Samira Nasr, Harper’s Bazaar US editor-in-chief.
Original supermodel and “legendary’ Gianni Versace muse, Claudia Schiffer takes the star position in the Versace spring/summer 2024 campaign.
Friend to the house and close friend of Donatella Versace, Schiffer wore a similar Atelier Versace version of the dress to the recent premiere of the Argylle movie in London.
Photographer Mert Alas [IG] captures Claudia, who is joined by Loli Bahia, Mona Tougaard, and Fernando Lindez in the campaign spotlight.
As Louis Vuitton artistic director Nicolas Ghesquière [IG] celebrates his 10-year anniversary with the brand, as well as the renewal of his contract for another five years, HTSI Magazine [IG] launches a huge celebration around the designer, the label and the muses.
Bibi Cornejo Borthwick with WeFolk [IG] agency photographs the 10 models, talents and ambassadors for these remaining images, styled by Isabelle Kountoure.
Models and talents expand on HTSI’s IG comments quoted on AOC in a separate online article. They appear in chronological order of their first project with Nicolas Ghesquire for Louis Vuitton.
Top model Mona Tougaard covers the October 2023 issue of Vogue Japan, styled by Patti Wilson. Mona wears sleek, modern, fashion columns and accessories from Balenciaga, Burberry, Chanel, Maison Alaia, Prada, Schiaparelli and more.
Hugo Comte is in the studio, capturing the top tier Somali, Ethiopian, Turkish heritage beauty.
Today’s release of a new Ferragamo Fall 2023 campaign, conceived by Ferragamo creative director Maximilian Davis, takes a spin on the Louvre’s success, confirming a new and very important, global-culture role for Ferragamo and Italian culture, via the Uffizi Gallery in Florence.
The partnership between the Ferragamo brand and the Uffizi Gallery is not a one-off ad campaign. Details of its depth and reach will emerge in the coming months.
Lensed by American photographer Tyler Mitchell [IG], who was named to the TIME 100 list in 2023 and has a cameo in the images, the Ferragamo Fall 2023 campaign features top models including Anok Yai, Jessica Stam, Lina Zhang, Mona Tougaard, Paul Hamline, Taemin Park, and Vittoria Ceretti.
I asked my AI partner Lulu to research the history of the Uffizi Gallery, and she has delivered in a major way. Read on in AOC link top of post.
Models Farah Nieuwburg, Julia Nobis, Migoa Guol, Mona Tougaard, Rianne Van Rompaey and Yilan Hua front Fendi’s F/W 2023 Campaign, styled by Melanie Ward. Photographer Craig McDean [IG] is in the studio with creative direction by Karl Bolander./ Hair by Anthony Turner; makeup by Peter Philips
Anne of Carversville lives very close to the ancient symbolism of much of the artistic imagery featured here, and how stereotypes of women have evolved over the last 12,000 years.
Photographed by Tyler Mitchell and styled by Carlos Nazario, top model Mona Tougaard was captured in the surreal landscape of Salin d'Aigues-Mortes, in the Camargue, for the summer 2023 issue of i-D magazine.
My response to Irina’s “wet and wild” fashion story, shot in Joshua Tree, California was connected to 1] her walking nearly naked in a recent Cannes event where everyone else appearing in photos was wearing clothes. As a publicity stunt, I can’t even remember the jewelry brand she was wearing; and 2] specifically in Joshua Tree, Danielle Midenge shot Winnie Harlow recently with a vibe that is more akin to this one with Mona Tougaard and Tyler Mitchell in the south of France. I loved Daniella’s Winnie images and revere the ancient history of Joshua Tree.
i-D acknowledges that Demeulemeester and her former new designer don’t seem to live at all in the same territory on the fashion spectrum. It’s a very convoluted explanation by Ludovic of why he was perfect to interpret Ann’s vision. Note: I also am very impressed by Robert Mapplethorpe. I still don’t get the shared synergy.
Model stars Mona Tougaard and Vittoria Ceretti are lost in bad-girl thoughts, oblivious to a message from artist Tony Cokes’ video works message for 032c: “I want you to get off your fucking asses and do something for the people.”
It’s all very Berlin, as photographer Sebastian Faena [IG] knocks these two Vogue model queens off their pedestals and brings them down to earth in ‘CODEPENDENCY’, styled by Ras Bartram.
H&M’s Summer 2023 collection declares that a sophisticated summer wardrobe calls for refined simplicity with a touch sparkle and shine. Models Mona Tougaard and Rebecca Leigh Longendyke aresisterly sun worshippers in a sophisticated fashion collection with major sensual DNA.
Relaxed suiting mixes with crochet pieces, fabulous swimwear, strappy sandals and glam accessories. A fresh colour palette of crisp white and sunny yellow is set against graphic black. The collection launched May 18 in stores worldwide and online at hm.com. The accessories are super strong.