Moncler Grenoble Winter 2024 Campaign by Mario Sorrenti with Lucas Pinheiro Braathen

Moncler Grenoble Campaign Highlights Remo Ruffini's Humanist Passion and Purpose AOC Fashion

Recently Moncler Grenoble [IG] launched a new ad campaign shot by Mario Sorrenti [IG] after the impressive fall 2024 fashion show held last February in Saint Moritz at the Clavadatsch lodge and its forest.

The winter 2024-2025 campaign was shot in the Swiss Alps against the striking backdrop of Zermatt's rugged terrain and introduced Moncler Grenoble’s newest global brand ambassador, World Cup champion slalom skier Lucas Pinheiro Braathen.

Models Yasmin Wijnaldum and He Cong, as well as actor Clément Chabernaud, also appear in the campaign, working with Sorrenti and Ruba Abu-Nimah, currently Brand Creative Director of Moncler.