Pucci Spring 2024 Campaign with Vittoria Ceretti | House Update

Pucci Spring 2024 Campaign with Vittoria Ceretti | House Update

The watery effect of Pucci’s heritage Vivara print takes the stage in a new Spring 2024 campaign headlined by Vittoria Ceretti and captured by Mario Sorrenti [IG] at Villa L’Alma near Milan.

Pucci Artistic Director Camille Miceli has invited us to Rome on April 4 to view Vivara in action as "one of the house's most iconic prints, dating back to 1965 and featured in all the archives."

To many of us, Pucci is an absolute jewel, with speculation-only 2023 revenue of $100m. If any group can nurture her to Pucci’s maximum potential, it’s LVMH.

Previously working under LVMH’s Sidney Toledano as the chief executive of smaller brands like Celine and Fendi, Camille Micelli at Pucci — along with Belgian fashion executive Saar Debrouwere as Pucci CEO — will operate under the guidance of Michael Burke, who recently took the helm from Toledano.

I dig deeply into the LVMH approach to developing talent in the Michael Burke link above.

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Supermodel Vittoria Ceretti Covers ELLE US March 2024, Lensed by Mario Sorrenti

Supermodel Vittoria Ceretti Covers ELLE US March 2024, Lensed by Mario Sorrenti

Vittoria Ceretti covers the March 2023 issue of ELLE US in a fashion story ‘Vittoria Ceretti Is the Ultimate Supermodel’ lensed by Mario Sorrenti [IG]. Alex White styles the engaging Italian in Alaïa, Dolce & Gabbana, Ferragamo, Gucci, Khaite, Marc Jacobs, Prada, Saint Laurent by Anthony Vaccarello, Schiaparelli, Willy Chavarria and more./ Hair by Tomo Jidai; makeup by Diane Kendal

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Zara Creates THIRTEEN PIECES for Self-Discerning, Arts-Loving Women

Zara Creates THIRTEEN PIECES for Self-Discerning, Arts-Loving Women

Zara creates a capsule collection THIRTEEN PIECES, designed for the woman who owns her own identity. These are timeless pieces that avoid any type of frill and act as a backdrop for the woman, whose elegance and attitude position her center stage.

Supermodel Rianne van Rompaey and Spanish actor Angela Molina, now 67, are the two protagonists in the campaign, shot by Mario Sorrenti [IG] with creative direction and styling by Elodie David-Touboul./ Hair by Kalle Eklund; makeup by Petros Petrohilos; set design by Mathilde Vallantin Dulac

Molina becomes the oldest model Zara has used to date.

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Margot Robbie Covers Vogue Australia As 'Barbie' Blockbuster Results Roll In!

Margot Robbie Covers Vogue Australia As 'Barbie' Blockbuster Results Roll In!

Margot Robbie delivers her fourth cover story for Vogue Australia [IG] with a special format that pairs writer Hannah-Rose Yee with Barbie star Robbie and the film’s director and screenwriter Greta Gerwig.

Master photographer Mario Sorrenti [IG] is behind the lens as Vogue Australia — like M Le Magazine du Monde — takes Robbie off pink style patrol./ Hair by Shay Ashual; makeup by Pati Dubroff

Read on at Vogue Australia: “Margot Robbie in conversation with Greta Gerwig on the Seismic success of Barbie”.

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Four Beauties in L'été du Corps by Mario Sorrenti for Harper's Bazaar France No. 4

Four Beauties in L'été du Corps by Mario Sorrenti for Harper's Bazaar France No. 4

Models Angelina Kendall, Awar Odhiang, Eva Herzigova and Jill Kortleve cover No. 4 June-July issue of Harper’s Bazaar France, dedicated to beauty, wellness, long hot days and summer rays in a large fashion story in two parts.

Elodie David-Touboul styles the quartet lensed by Mario Sorrenti [IG] along the French Riviera [or Côte d'Azur]. / Hair by Ward Stegerhoek; makeup by Karim Rahman

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Anok Yai and Her Soft-Landing Fan Club in i-D Magazine Summer 2023 by Mario Sorrenti

Anok Yai and Her Soft-Landing Fan Club in i-D Magazine Summer 2023 by Mario Sorrenti

Top model Anok Yai is wearing nothing but her gorgeous skin — oh wait—we forgot to look at her feet — in the summer 2023 issue [IG] of i-D Magazine. The colors are so mesmerizing, almost as captivating as the Estúdio Campana sofas, perfect for Anok’s repose. Did anyone paint her?

Alastair McKimm styles the top model, whose presence is designed to get us to read the cover story [now it all makes sense] — a rare convo of three graffiti legends KAWS, Futura and Roger Gastman. Mario Sorrenti [IG] is behind the lens, capturing this bit of digital frivolity.

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Steinberg As Muse in 'Ephemera' lensed by Mario Sorrenti for Self Service Magazine #57

Steinberg As Muse in 'Ephemera' lensed by Mario Sorrenti for Self Service Magazine #57

Top photographer Mario Sorrenti [IG] delivers major artistry to the pages of Self Service Magazine #57 F/W 2022.23. Steinberg poses in minimal clothes and iridescent paint, with fashion styled by Elodie David./ Hair by Ward; makeup by Frank B; set design by Philipp Haemmerle

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Margot Robbie Covers Vanity Fair December 2022.January 2023 by Mario Sorrenti

Margot Robbie Covers Vanity Fair December 2022.January 2023 by Mario Sorrenti

Margot Robbie covers the December 2022/January 2023 issue of Vanity Fair, styled by Anastasia Barbieri in images by Mario Sorrenti. The two-time Academy Award nominee is set to dazzle in ‘Babylon’ and then as a modern-woman Barbie for the 21st century.

Robbie plays a fictional Hollywood icon on the rise in Babylon, Paramount’s epic comedy-drama led by Robbie, Brad Pitt, and newcomer Diego Calva. The movie, opening in theaters on December 23, is set during the industry’s wildest time. White men ruled; the money was flowing, the rules were few, a thirst for fame and success knew few boundaries.

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Tiffany & Co x Andy Warhol Holiday 2022 Hosted with Hailey Bieber by Mario Sorrenti

Tiffany & Co x Andy Warhol Holiday 2022 Hosted with Hailey Bieber by Mario Sorrenti

The Tiffany & Co. x Andy Warhol Holiday 2022 campaign launches Hailey Bieber into the blue box stratosphere, a welcme addition to Bieber’s portfolio. But who’s counting. Hailey is doing beautifully these days, swathed in diamonds and a modern elegance attitude, captured by Mario Sorrenti [IG]

Next door, AOC features the gift items with more obvious connections to the Andy Warhol Foundation.

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Gutsy Woman Kim Kardashian Fronts Stuart Weitzman Fall Campaign by Mario Sorrenti

Gutsy Woman Kim Kardashian Fronts Stuart Weitzman Fall Campaign by Mario Sorrenti

Fashion, business, social media mogul Kim Kardashian adds Stuart Weitzman brand ambassador to her portfolio. The campaign is photographed by Mario Sorrenti [IG], with styling by Alastair McKimm.

Kardashian fronts the brand's fall 2022 ‘Stand Strong’ campaign, celebrating women for stepping into their power.

The SKIMS founder is also launching a new collection of bra solutions for her billion-dollar shapewear and loungewear brand. In February 2022, Kardashian’s Skims doubled its valuation from US$ 1.6 billion in April 2021 to $3.2 billion after raising US$240 million in its latest round of funding in January.

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Loro Piana FW 2022 Campaign by Mario Sorrenti | AOC on Sustainability at Loro Piana

Loro Piana FW 2022 Campaign by Mario Sorrenti | AOC on Sustainability at Loro Piana

Top models Edie Campbell, Mona Tougaard and Leon Dame pose against rocky but fecund terrain of Brittany, France. LVMH brand Loro Piana unveils its Fall-Winter 2022 campaign, lensed by Mario Sorrenti [IG], with art direction by Heiko Keinath.

As always — and especially on the subject of a mostly cashmere-driven collection— AOC turned our attention to Loro Piana’s sustainability efforts. Our usual sustainability pit-stop at Good on You was operating just now.

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Adele Covers ELLE US and UK September with 5-Stars, Real-Deal Adele Interview

Adele Covers ELLE US and UK September with 5-Stars, Real-Deal Adele Interview

Successful women like Beyonce, Serena just last week in Vogue US, and Adele are more likely to write their own magazine essays these days — and for good reason. It’s the only way they can guarantee that their main points are in the headlines, and not dead on the editorial floor in a world of clickbait.

Adele doesn’t control her cover story interview with Emma Carmichael in the September 2022 issue of ELLE US. Of course, we don’t know the terms of her exchange with Carmichael and signoffs before the interview went to press. It’s stands as a masterpiece, in AOC’s opinion.

ELLE chose the clickbait quote for IG — and we promise you that it will become big headline, even though Adele shares these thoughts at the end of the ELLE narrative. AOC won’t call it out this minute, feeding it oxygen in an a rich, deeply-personal and articulate interview that is primary about Adele as an artist, her relationship with fans, the agony of walking away from her Las Vegas residency in 2021, days before its launch.

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Tiffany & Co Launches 'All Gender' Tiffany Lock Bracelets | 'No Rules. All Welcome'

Tiffany & Co Launches 'All Gender' Tiffany Lock Bracelets | 'No Rules. All Welcome'

Lock, a collection of bracelets that swivel open and snap into place, was released on Tiffany’s e-commerce site on Friday and will arrive in Tiffany stores worldwide in September.

“It’s all about unity, belonging, the universal bonds that tie us together forever—and the open-minded spirit of today’s generation,” says Alexandre Arnault, Tiffany’s executive vice president of product and communication.

Model Imaan Hammam and skateboarder Tyshawn Jones star in the ‘Lock’ campaign, lensed by Mario Sorrenti [IG].

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Bella, Paloma, Selena + Lil Durk for Marc Jacobs Denim Monogram 2022 by Mario Sorrenti

Bella, Paloma, Selena + Lil Durk for Marc Jacobs Denim Monogram 2022 by Mario Sorrenti

Chicago rap star Lil Durk [Durk Derrick Banks] has a love for fabulous fashion and brands are taking notice. Lil Durk joins Bella Hadid, Paloma Elsesser and Selena Forrest in the new Marc Jacobs Denim Monogram Collection, now available at Marc Jacobs retailers.

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Mario Sorrenti Flashes Etro Spring 2022 'Empire of Freedom' Campaign with Indira Scott

Mario Sorrenti Flashes Etro Spring 2022 'Empire of Freedom' Campaign with Indira Scott

Models and abundant talent takes the state in Etro’s Spring Summer 2022 ad campaign, titled ‘Empire of Freedom’. The reference for Veronica Etro’s spring 2022 collection was London’s Whirl-y-Gig club, launched in 1981 with ties to the Association of Humanistic Psychology. The purpose was to encourage love and peace with “anyone who enjoys dance as a means of self-expression”. VICE ran down the details in January 2016.

Enter Anna Francesca, Bomi Youn, Indira Scott, Lulu Tenney and Sculy Mejia and the the fashion vibe Vogue calls ‘pan-generational nostalgia’.

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Gigi Hadid Is Airborne in V#134, Mario Sorrenti's Fearless Gigi Sequel for V Magazine

Fearless Gigi Is Airborne in V#134, Mario Sorrenti's Part Two of Hadid for V Magazine AOC Fashion

Supermodel Gigi Hadid extends her special Contributing Editor relationship with V Magazine, soaring onto the cover of issue V134 Spring 2022. V brings together the original team behind Fearless Gigi Part One in V 114 [2018], with Hadid herself suggesting that they take a true ‘Leap of Faith’ by shooting the story flying-trapeze style on a rooftop near Manhattan’s West Side Highway.

AOC notes that Serena Williams interviewed Gigi in the first V114 Fearless Gigi story.

Related: First Look: Gigi Hadid By Mario Sorrenti For V Magazine #114 w/Interview By Serena Williams AOC Fashion

Back to the flying trapeze proposal, master photographer Mario Sorrenti [IG] was game, as was stylist George Cortina. Hairstylist Bob Recine was onboard, along with IMG’s Luiz Mattos. Diane Kendal was on makeup and Mathias Rosenweig edits the text, based on Hadid’s interview of the ORIGINAL players: Sorrenti, Cortina, Recine and Mattos.

The result is a high-bar fashion story with Gigi wearing clothes from Balenciaga, Burberry by Riccardo Tisci, Coperni, Louis Vuitton, Saint Laurent by Anthony Vaccarello and more.

Let’s not forget the Balenciaga heels Cortina choose to elevate the already impressive badass persona Hadid had embraced in suggesting the aerial fashion flight in the first place.

AOC imagines that multiple creatives working in New York can relate to Gigi’s own breakout desire to go aerial and original in the fashion shoot.

It’s not often that the model in a photo shoot interviews the remaining members of the ensemble. But Gigi Hadid has always been focused on being the center of a larger storytelling narrative. In her own words:

I wanted to interview everyone who was a part of this team so that the people reading it who want to be a part of the photo process, but not necessarily a model, get some perspective. When you do a shoot like this, what kind of expectations do you have, and then how have you learned to let loose and go with the flow? Because on a shoot like this, we’re at a trapeze-training facility on top of a building on the West Side Highway and you have to get the shot in. I went up there less than 10 times and you had, at most, under a minute.

When asked about his initial reaction to Hadid’s flying trapeze idea, Mario Sorrenti responded: “Well, you know me. I was like, “Oh my God, can she do it? It’s so dangerous.” I’m always worried about your safety first. And then I thought, “Well, she’s pretty badass, and she killed it when we did the jet ski, so let’s try it.”

AOC believes that Sorrenti actually quietly checked his insurance policy next, but let’s keep that part under wraps. What’s with that standard “reckless endangerment” clause, Mario?

Read on at V Magazine, clearly in breakout mode to start 2022. Goddess knows we need the adrenalin jumpstart, so thanks for this creative New Years gift.

Mario Sorrenti Flashes Anok, Imaan, Kendall and Naomi for V Magazine #130 in 'Supernova Summer'

Mario Sorrenti Flashes Anok, Imaan, Kendall and Naomi for V Magazine #130 in 'Supernova Summer'

As the world emerges from COVID-quarantine, V Magazine #130 launches a sizzling swimsuit season with ‘Supernova Summer’. Four mega-watt women Anok Yai, Imaan Hammam, Kendall Jenner and Naomi Campbell wear season-ready swimwear and Cartier jewelry styled by George Cortina. Mario Sorrenti is behind the lens with creative direction by Stephan Gan./ Photo and bookings direction by Goran Macura

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Mario Sorrenti Flashes Calvin Klein SS2020 'DEAL WITH IT' Campaign

Mario Sorrenti Flashes Calvin Klein SS2020 'DEAL WITH IT' Campaign

Photographer Mario Sorrenti delivers Calvin Klein Spring 2020 ‘DEAL WITH IT’ campaign images, created with director Bardia Zeinali and creative director Cedric Murac. Mel Ottenberg styles the cast including Justin Bieber; Lay Zhang; Lil Nas X; Matuma; SZA; Hunter Schafer and Kendall Jenner./ Hair by Ward Stegerhoek; makeup by Aaron de Mey