Pucci Spring 2024 Campaign with Vittoria Ceretti by Mario Sorrenti | House Update AOC Fashion

Pucci Spring 2024 Campaign

The watery effect of Pucci’s heritage Vivara print takes the stage in a new Spring 2024 campaign headlined by Vittoria Ceretti and captured by Mario Sorrenti [IG] at Villa L’Alma near Milan.

Pucci Artistic Director Camille Miceli has invited us to Rome on April 4 to view Vivara in action as "one of the house's most iconic prints, dating back to 1965 and featured in all the archives." Creative direction and production are from Al Dente. / Hair by Tomo Jidal; makeup by Lucia Pica

AOC constructed the collage above, scouring multiple Pucci-related Instagrams, to conclude the obvious. The creative director has another drop-dead fabulous April 4 Pucci print evolution baking in the House’s brand oven.

To many of us, Pucci is an absolute jewel, with speculation-only 2023 revenue of $100m. If any group can nurture her to Pucci’s maximum potential, it’s LVMH.

The Incredible LVMH Bench Is A Key Asset

Previously working under LVMH’s Sidney Toledano as the chief executive of smaller brands like Celine and Fendi, Camille Micelli at Pucci — along with Belgian fashion executive Saar Debrouwere as Pucci CEO — will operate under the guidance of Michael Burke, who recently took the helm from Toledano.

I dig deeply into the LVMH approach to developing talent in the Michael Burke link above. ~ Anne