Mona Tougaard in Beyond Noise Launch Issue 'Art of Alaïa' by Larissa Hofmann AOC Fashion

Top model Mona Tougaard poses in the inaugural issue of Beyond Noise [IG], styled by co-founder Sarah Richardson and creative director Pieter Mulier in The Art of Alaïa. Photographer Larissa Hofmann [IG] is behind the lens, capturing Tougaard in the elevated print project, scheduled to start shipping in the USA and EU/UK on May 31, 2024.

The biannual magazine Beyond Noise is a project of stylist Sarah Richardson and her photographer husband Richard Bush. Investor Stefan Ericsson also was key to launching the project.

Beyond Noise targets America as its core market, then the U.K., Europe and the rest of the world. Richardson calls America an ‘optimistic country’ [ask me in November, Sarah] but one in need of a women’s voice beyond American Vogue.

"It's not that I want to do a completely intellectual magazine, I want it to be relatable to multiple women of different demographics," Richardson notes, citing what she believes is the lack of depth in print generally in women-focused print in the US.

Richardson has abandoned the typical editor’s letter for the issue, replacing it with a ‘manifesto’ written by an invited changemaker. Beyond Noise will have a website which is live but without content today [5/29/24].