He Cong's Maison Margiela Couture Story by Zhong Lin for W Magazine China June 2024 AOC Fashion

W Magazine China’s [IG] June 2024 icon issue shares a fantastic fashion story featuring the ‘Margiela Artisanal’ 2024 couture collection. W also makes high-impact points in their commentary about creativity.

Supermodel He Cong is styled by Austin Feng in big-impression images by Zhong Lin [IG]. / Hair by MingHu Zhang; makeup by Yooyo Keong Ming

Brassaï and Paris Nights

The Maison Margiela Artisanal Paris 2024 show was inspired by the photography of Brassaï, the Hungarian–French photographer, sculptor, medalist, writer, and filmmaker who rose to international fame in France after WW1.

In preparing this W Magazine China fashion story over the course of two months, six sets of haute couture fashion traveled across the seas. The magazine “exclusively” documented this fashion moment, along with its fascinating behind-the-scenes story.

Creative Directors Examined

For the second time this week, my own brain has been interrupted externally with the reinforcement of thoughts already playing out here on AOC.

Today‘s world is never short of creative directors. The important thing is, what is the driving force and starting point of creativity?

In my long life, I’ve never seen so many people claiming the title of creative director on Models.com. I read the title at every turn online.

As W Magazine China articulates, many creatives claim their desire to “create something that others haven’t seen before.”

When approached like a bullet-point on a professional resume, adopting a creative director title requires results that live up to the title in Anne’s opinion.