Nike SS 2024 Media Taps Dan Beleiu's Personal, Colorful, Energetic Images

Nike SS 2024 Media Taps Dan Beleiu's Personal, Colorful, Energetic Images AOC Fashion

If this isn’t the first Nike project for Dan Beleiu, AOC doesn’t know about the other ones — and I just looked. Beleiu’s sophisticated, modern, high-energy style is perfect for Nike.

With Dan’s IG always hopeless, AOC followed an Ian Salter set design link on IG, which is where we hit paydirt and a bigger understanding of the project.

Ian Salter of Salt Studios delivered far beyond set design, as the creative-director center of this marketing magic. The Nike Spring/Summer 2024 Campaign was styled by Mindy LeBrock with makeup by Rika Shimada.

We met key Nike execs in charge on the client end of the shoot.