JIL SANDER SS 2025 Campaign by Mario Sorrenti with Karolina Spakowski AOC Fashion

Models Karoina Spakowski & Igor Vojinovic front the JIL SANDER [IG] Spring Summer 2025 Campaign, created by the now-departed design team Lucie and Luke Meier. Photographer Mario Sorrenti [IG] shot the campaign in Vancouver, Canada, with art direction by Heiko Keinath./ Hair by Tomo Jidda

It was announced days ago that OTB-owned brand Jil Sander has named Simone Bellotti as its new creative director. He arrives from Bally where the creative injected a well-received hit of adrenalin in his short tenure with the brand.

Serge Brunschwig, previously chairman and chief executive officer of Fendi, who exited the Rome-based luxury company last May and parent LVMH Moët Hennessy Louis Vuitton in February, was then named CEO of Jil Sander, succeeding Luca Lo Curzio.

While several major announcements came today about organizational changes at LVMH, Fendi has not yet presented a new designer/CEO team/strategy. Nor will we speculate about it, due to the insane amount of speculation around Dior.

Bellotti arrives at Jil Sander after 16 important years at Gucci. Immediately, the designer went to work on accessories at Bally, a financial reality scoffed at by much fashion intelligentsia but a focus that got much local-level, woman to woman, ‘love this new direction’ attention for Bally.

Bellotti is expected to do the same at Jil Sander and also to add more whimsy to the severe designs that have defined the brand for many years. As WWD notes, the whimsy is subtle — green shearling collars on beige coats.