In Pucci’s latest images from the Marmo Spring 2025 campaign, model Bibi Breslin gone blonde seems to channel Marilyn Monroe and 1960s Palm Springs life in images by Drew Vickers [IG].

Pucci’s Gram writes: “Hollywood’s golden age meets the Italian coast” about Bibi’s images, styled by Jacob K. / Makeup by Lucy Bridge; hair by Eugene Soulemain

And the Pucci website writes: “The new Marmo Collection by Pucci, curated by [Artistic Director] Camille Miceli, showcases draped volumes, Roman influences, and a glamorous nod to the 1920s.”

The 1920s?

Golden Age of Hollywood

Stopping for a quick refresher, the Golden Age of Hollywood dates from the late 1920s to the early 1960s. The period of immense creativity and influence in American cinema was characterized by the dominance of the studio system and the rise of iconic film stars like Marilyn Monroe and Sophia Loren.

Beginning in the 1920s, the allure of Palm Springs as a desert oasis captivated the attention of many Hollywood elites seeking a glamorous escape from the bustling film industry in Los Angeles. With its idyllic setting and perfect climate, Palm Springs quickly became a favored getaway for film stars, directors, and producers looking for privacy and a place to relax away from the public eye.

The construction of the El Mirador Hotel in 1927 symbolized the dawning of this new era, offering luxurious accommodations and unprecedented amenities that attracted Hollywood stars, business tycoons, and politicians alike. Its success sparked a wave of investment in resort properties, turning Palm Springs into a playground for the elite.

The area's appeal was further enhanced by a burgeoning reputation for its healthy, sun-filled environment, which was seen as therapeutic during a time when tuberculosis and other chronic ailments were of widespread concern. As transportation improved, with the advent of more reliable cars and eventually air travel, access to Palm Springs became easier, drawing even greater numbers of visitors. The presence of celebrity visitors, such as Frank Sinatra and Marilyn Monroe, cemented its status as a glamorous hideaway.