Supermodel, Orabella and Kin Euphorics entrepreneur, social justice activist Bella Hadid [IG] has been named Global Ambassador of luxury Swiss jewelry house Chopard[IG].

A new Chopard campaign featuring Bella Hadid has launched with images by Alasdair McLellan [IG].

The campaign focus is Chopard’s Haute Joaillerie collections, including Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube, and Alpine Eagle.

Vogue Business reached out to Laurent François, managing partner of the creative agency 180 Global in Paris, about the synergy between Bella and Chopard.

“Bella Hadid has built a brand founded on authenticity that resonates across large — and sometimes opposing — demographics,” Françoise explains.

AOC thought about Bella this week in a comparison with her and Taylor Swift.

Chopard's Caroline Scheufele Will Bring Zambia's 'Insofu' Emerald to a Life of Luxury AOC Jewelry News

The Chopard ‘Insofu’ Emerald weighs in the size of a champagne bottle. It’s named for elephants in Zambia’s Bantu language.

“The size and quality of the crystal make it a rare find indeed,” stated Sean Gilbertson, director of Gemfields, noting that it was also “setting a historic milestone for traceability back to the mine-of-origin, a holy grail for consumers” seeking reassurances on the credentials of their stones as it is the first emerald of this size and purity to meet traceability requirements.

“By purchasing a raw stone, we are able to follow its entire journey through to final creation. Chopard will cut the raw emerald and collect all the cut gems emerging from it….We ensure a complete chain of traceability, which is rare for [such] stones,” said Chopard’s copresident and artistic director Caroline Scheufele who noted that a “fully integrated supply chain” was what made “these treasures of nature so valuable to our clientele,” who despite the COVID-19 pandemic had shown “strong resilience and loyalty” to the house.

AOC has followed Chopard’s Caroline Scheufele for years, and we value deeply her leadership mission in the arena of sustainability, workers rights, and transparency of Chopard stones from discovery to individual ownership. Scheufele recalled her feeling at the discovery of the Insofu emerald as “surpassing any emotion [she] had ever known.”