Billie Eilish for Horsebit 1955 Demetra Bag in Tyrell Hampton Campaign November 2023

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Billie Eilish for Horsebit 1955 Demetra Bag in Tyrell Hampton Campaign November 2023

Billie Eilish is back at Gucci and let’s applaud that move. Without question Billie is a bridge between the respective visions of the two creative directors — Alessandro Michele and now Sabato De Sarno.

For Gucci, Billie Eilish has teamed up on a greenish version of their iconic Horsebit 1955 bag. The new version is crafted from Demetra, a 75% plant-based, animal-free material that has been produced in Italy since 2021.

Gucci launched sneakers made of Demetra two years ago. The bags also use recycled ECONYL nylon made from regenerated ghost nets, carpets, and pre-consumer waste. Prada and Burberry were leaders in the development of ECONYL with products coming to market in 2019. Demetra is tanned in accordance with Gucci’s century-old standard practices.

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Candice Swanepoel Drops New Tropic of C Swimwear Style and Color Update

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Candice Swanepoel Drops New Tropic of C Swimwear Style and Color Update AOC Fashion

Top of the list earth goddess Candice Swanepoel travels to fashion’s fav place Puglia, Italy to pose in new Tropic of C sustainable swimwear style and color updates. Eduardo Bravin [IG] photographs Tropic of C’s new metallic shade serpentine.

Gucci Off the Grid' X A Vibe Called Tech Collab Lensed by Amber Pinkerton

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Republish via AOC at FeedBurner CC 3.0 License Attribution Required: Daily Fashion Design Culture News

Gucci Off the Grid' X A Vibe Called Tech Collab Lensed by Amber Pinkerton AOC Fashion

Gucci took a step forward this summer with its evolving Gucci Off the Grid Collection, shot here by rising photographer, ‘jamaican gyal in london town’ Amber Pinkerton [IG]. Danish stylist Anders Solvsten Thomsen styles models Fabio Silva and Kieza Kanda.

This ‘Gucci Off the Grid’ sustainability campaign is a collab between Gucci and A Vibe Called Tech, a new creative agency founded by Charlene Prempeh, to explore the intersection of Black creativity, culture and innovation. Prempeh is an FT How to Spend it columnist and contributing editor who writes about Black innovators, design, travel, and culture. She is a graduate of Oxford University with a degree in Philosophy, Politics and Economics [PPE].

Lewis Gilbert is the creative director of A Vibe Called Tech [IG]. AOC will flush out the agency in a separate post.

Returning to photographer Amber Pinkerton in this abundance of Black creativity moment, she was profiled in an August 2020, T: New York Times Style profile: The Rising Photographer Inspired by Her Home Country.

When Gucci announced its first Off the Grid collection in June 2020, Jane Fonda was holding a new bag made of sustainable material.

We now know the material is Econyl, and it’s heavily featured in these Gucci Off the Grid campaign images.

The upcoming Louis Vuitton Charlie unisex, 94% sustainable sneaker has pieces made of Econyl. The fabric made by Aquafil, using large amounts of recycled nylon, is also in heavy use by Prada — who led the Econyl drive — and Burberry, also a founding driver of the material. Track Econyl here.

See entire campaign: Gucci Off the Grid' X A Vibe Called Tech Collab Lensed by Amber Pinkerton AOC Fashion