Victoria's Secret's 'Dream Lingerie' 2024 Campaign Stop on Its Reinvention Journey
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V 149 Delivers 'Bombshells in the Wild' with Candice, Isabeli, Kate, Daiane, Maria
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V149 [IG] delivers ‘Bombshells in the Wild’ featuring Candice Swanepoel, Daiane Sodre, Isabeli Fontana, Kate Upton and Maria Klaumann.
These A-team women are sexy with major attitude when you watch the Video.
Photographer Alvaro Beamud Cortés [IG] captures the quintet in all their glory./ Makeup by Raisa Flowers; hair by Akki Shirakawa
From now until the November 2024 presidential election, all roads at AOC lead to Project 2025. Buckle up. This terrific fashion post gets us started.
Read MoreCandice Swanepoel and Mamuor Majeng in Balmain Pre-Fall 2024 Campaign by Theo Liu
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Supermodel, business entrepreneur, devoted mom and sustainability advocate Candice Swanepoel joins Sudanese model Mamuor Majeng in Balmain’s [IG] Pre-Fall 2024 Campaign.
Gabriel Popoff worked as director on the campaign, with photography by Theo Liu [IG] and art direction by Ben Kelway. / Hair by Christos Bairabas; makeup by Sophia Kossada
Read MoreCandice Swanepoel's Tropic of C x Agua Bendita Swim in Mushrooms Lovefest
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Today, supermodel Candice Swanepoel and Carolina Sanchez [IG] deliver divine new images lensed by Jerome Duran [IG] for the Tropic of C x Agua Bendita swimwear collaboration.
A Gaia Love Letter
Respect and joy over the gifts of the natural world are center stage for both brands: Tropic of C and Agua Bendita. Sustainability and a deep-seeded respect for Gaia are key brand planks.
Equally important, connections among mothers and their children send precious Gaia statements about human connections on earth.
Mushrooms on Two Levels of Symbolism: Ancient Worship and a Global Mushroom Network
The creation of a charming mushroom print for the Tropic of C x Agua Bendita drop has deep roots in many ancient cultures around the world.
In particular, our focus on psilocybin or ‘magic mushrooms’ is fundamental to the much-acclaimed rise of western civilization.
Read MoreCandice Swanepoel Promotes Hailey Bieber's Rhode Skin Pineapple Refresh Cleanser
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Candice Swanepoel and Hailey Bieber are two of the smartest women in the fashion and beauty sectors. Now they are teaming up in the launch of Bieber’s Rhode Skin calendar girls, with Swanepoel owning January and July.
Low-Key Cross Promotion
As of this moment, Candice has her @Rhode images on her personal IG, not Tropic of C. That may change in a few days, but Monday, this is Swanepoel’s only action. The sequence of three images and one video has 255,000 likes in 3-4 days.
No fanfare, no endorsements. Just the two women together as the friends they are in real life. Moving over to Rhode [IG], Candice appears again as Miss July and this time she’s carrying a big tube of the new Rhode Pineapple Refresh Cleanser.
Read MoreCandice Swanepoel's Business Savvy Takes Tropic of C Henna into Art Basel Miami
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Candice Swanepoel’s Tropic of C swimwear shares a new henna pattern, giving us a light touch different from typical swimwear prints and patterns. The henna pattern also sits well against the weathered surfaces of Villa Parodi Delfino [IG], available for rental on the Amalfi coast, a 50-kilometer stretch of coastline along the southern edge of Italy’s Sorrentine Peninsula, in the Campania region.
Swanepoel also lives in Miami, and she launched the Tropic of C henna collection with curator Kimberly Drew, and Vogue's Elise Taylor.
The trio gathered an intimate group of friends for a luncheon with Vogue100, hosted at Jason Wright’s private residence.
Kimberly Drew is best known as the former social media manager for the Metropolitan Museum of Art and her use of the social media handle MuseumMammy [IG].
Read MoreCandice Swanepoel's Tropic of C Sustainable Lace Drop Holiday 2023
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Supermodel, businesswoman, mom Candice Swanepoel leads us into 2024 with a new Tropic of C Sustainable Lace collection of black and white, made-to-be seen innerwear that renders lace lovers as sensual creatures who are also kind to Mother Earth.
All of Candice’s fabrics are sustainable, with this lace fabric coming out of Portugal and making its way into existing C collection styles. Note the ‘movie poster’ image with the photoshoot credentials and specific information about the fabric. Tropic of C has never veered off course in leading with sustainability.
Read MoreWill Icon Collection Pay Off for Victoria's Secret? Adriana, Candice, Gisele, Naomi to the Rescue
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The new VS campaign is excellent and has some real VS icons featured. Bringing back past VS models is a terrific idea for a brand trying to find safe ground to stand on. Shop the new collection at the VS website.
If I read the VS copy carefully, I’m sure we are all icons somewhere in it, so let’s just cut the AOC analysis short here and say “good job, VS.”
The Icon by Victoria’s Secret Collection models includes VS greats Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel.
The Icon cast campaigns expands to include Adut Akech, Emily Ratajkowski, Hailey Bieber, Paloma Elsesser and Sui He. I’m pleased to say that every woman listed here has archives on AOC.
Oyadeas!
Oh dear goddess Oya. I tried . . . I tried . . . I tried so hard to step carefully, but I just fell down the “we’re all icons” rabbit hole, and I did not see it coming.
Read MoreVogue Arabia's June 2023 Lavender Saudi Issue: 10 Covers, 10 Top Models, 10 Saudi Designers
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Photographers Domen & Van De Velde [IG] are in charge of all photography with models including Amira Zuhair, Candice Swanepoel, Coco Rocha, Donna Bahdon, Isabeli Fontana, Sara Sampaio, Sasha Luss, Sophie Alshehry, Taleedah Tamer, and Toni Garrn.
Saudi brands embracing the lavender hue project include Honayda, Yousef Akbar, Raghad Alblaihed, Atelier Hekayat, April by Noura Alsaif, ArAm by Arwa Alammari, Mashael Al Faris, and Kaf by Kaf, Loodyana, and Lurline.
Read MoreCandice Swanepoel Barbies Up V Magazine #142 Summer 2023 Lensed by Greg Swales
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