Etro Unveils 'Eden of Etropia' Spring 2023 Campaign Lensed by Zhong Lin
/ Anne EnkeEtro unveils ‘Eden of Etropia’, the first campaign for new creative director Marco De Vincenzo celebrating the spring 2023 collection.
Not only is the campaign beautiful on a visceral level. It drives a dagger [literally in the video] into the apple and a search for the truth of women’s identity.
Inspired by the paintings and portraits of the Pre-Raphaelites, Marco De Vincenzo communicates his poetic vision, creating a new paradise centered around the apple, the iconic fruit of the collection and a potent symbol of love, seduction and eternity.
That’s great copy. But the truth is also that the word ‘malus’ besides being Latin for ‘apple’ is also a very negative word associated with bad, evil and wicked. From a religious perspective the apple reference with Eve didn’t even appear in versions of the New Testament until 500 AD.
I wrote about this discovery after watching a PBS show ‘Mysteries of the Garden of Eden’, first released in 2007. The documentary will be purchased before sundown at whatever price.
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