Rosie Huntington-Whiteley Launches Rose Inc Beauty at NET-A-PORTER

“ . . . if I want to make stuff happen, I have to be really proactive.”

Of course, one must allow serendipity to operate within our lives, but most of us would be well-served by Rosie’s understanding of her life story.

Rosie Huntington-Whiteley Launches Rose Inc Beauty at NET-A-PORTER AOC Fashion

As Rosie Huntington-Whiteley awaits the birth of her second child with partner actor Jason Statham, NET-A-PORTER brings her Rose Inc beauty products to their collection of beauty products at the end of November.

Natasha Wray styles Rosie in her preferred sleek, modern-minimalism style with key pieces from Amiri, Bottega Veneta, Fendi, Gabriela Hearst, Givenchy, Jil Sander, The Row, Totême and more for images by Nicole Maria Winkler.

Alice Casely-Hayford interviews the new beauty mogul — note ‘mogul’ and ‘empire’ are buzzwords everywhere today, almost like ‘duality’ — who will be spending this Christmas with family in the UK.

Rosie Huntington-Whiteley: Master of her own Destiny

Launched in September 2021, Rose Inc beauty products have a well-conceived, natural editorial platform that the former Victoria’s Secret Angel created in 2018. One of the impressive aspects of Huntington-Whiteley’s career is how strategic she is in plotting her life and business strategy.

Jack’s mother began her Marks & Spencer partnership nearly a decade ago — a decision questioned by some but one that Huntington-Whiteley saw as an opportunity to reach a large audience from a prime spot of instant authority.

The supermodel also occupied a unique perch as a glam addition to one of the world’s biggest retail operations suffering losses against more energetic and creative competitors.

AOC has written multiple times about Rose Inc and Rosie’s business savvy. One new concept in the interview struck us as words of wisdom that all people — and particularly women — should heed.

She recalls her frustrations aged 19 at not being the master of her own destiny: “I remember picking up the phone to my agent, checking every day what options had come in. And I remember getting off the phone and being so fed up with my life being at the mercy of [other] people’s decisions. It was in that moment that I thought, if I want to make stuff happen, I have to be really proactive.”

Millions of us say we want to be masters of our own destiny. But — as Huntington-Whitely reminds us — she was not only proactive but demanding of her agent and presumably herself in accountability for achieving that goal.

Of course, one must allow serendipity to operate within our lives, but most of us would be well-served by Rosie’s understanding of her life story.

“ . . . if I want to make stuff happen, I have to be really proactive.”

A Pregnant Rosie Huntington-Whiteley Talks RoseInc Beauty in Sunday Times Style

A Pregnant Rosie Huntington-Whiteley Talks RoseInc Beauty in Sunday Times Style AOC Fashion

One of America’s fav Brits Rosie Huntington-Whiteley covers the August 22 issue of The Sunday Times Style magazine. Photographer Sonia Szóstak [IG] captures Rosie, styled by Karla Gruszecka in the beauty queen’s preference for modern, neutral, fluid silhouettes.

The original reason behind Rosie’s feature in The Sunday Times is the launch of her beauty brand Rose inc featuring nine makeup and skin-care products, beauty brushes and reusable cotton pads. People can also sign up for early purchase access on RoseInc.com ahead of the August 24-26 sales period for Rose Inc.-registered members.

In America, Rosie’s beauty brand will be sold exclusively at Sephora and RoseInc.com. On August 27, Sephora Canada and SpaceNK in the U.K. live the former VS Angel’s beauty brand, with Australia joining the family at Mecca before year’s end.

Huntington-Whitely has carefully tended her beauty garden for the last two years, creating a relationship with her potential customer.

“We see a lot of people launching brands all the time. Some feel authentic, and some that don’t. There has to be that trust, authenticity and integrity built between you, your consumer and your audience,” Huntington-Whiteley said. “I wanted to build a site to get across my passion for beauty, to learn, to build a community — and I was also looking for the right partner to build our beauty brand with.”

That partner is Amyris Inc., the public company behind Biossance, Pipette and Costa Brazil.

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