Gucci Is Bleeding to Death & Sabato de Sarno Is Not the Doctor She Needed

Gucci creative director Sabato de Sarno is leaving Gucci after two years. Gucci’s Feb. 25 runway show will be designed by its design studio, the brand said Thursday, Feb.6.

Gucci’s Problems Are Bigger than de Sarno’s Tepid Designs

AOC does not believe that Gucci’s revenue plunge of 26% in the third quarter of 2024, a scary reflection of the brand’s current status, was solely the result of de Sarno’s tepid approach to design.

We note that his ‘marching orders’ came from Kering head and Gucci’s billionaire owner François-Henri Pinault.

You cannot cut the heart out of Alessandro Michele’s Gucci success and expect those same customers to now buy a quiet Gucci, with marketing campaigns that prompted AOC to write that the models look like they’re making a case for lobotomies for women.