Brigitte Niedermair Eyes Dior Resort 2020 North Africa-Inspired Collection

Brigitte Niedermair Eyes Dior Resort 2020 North Africa-Inspired Collection

Models Adesuwa Aighewi, Ana Barbosa, Jiali Zhao and Ruth Bell are styled by Isabelle Kountoure in Dior Cruise 2020 Collection. Regular Dior photographer Brigitte Niedermair captures Maria Grazia’s homage to North Africa in a collection about luxury, globalism and culture.

The toile du jouy fabrics were produced as wax prints by studio Uniwax, located in the Ivory Coast city of Abidjan. Months before the collection debut in Marrakech, Maria Grazia packed by her toiles of seasons past—with her jungle creatures, wacky flora, and tarot card allusions, writes — and print their “gloriously and intentionally imperfect, labor intensive” interpretations.

Cara Delevingne Fronts Dior Beauty Campaign Lensed by Jean-Baptiste Mondino

Cara Delevingne Fronts Dior Beauty Campaign Lensed by Jean-Baptiste Mondino

Super talent Cara Delevingne share the initials of Christian Dior and more in her latest campaign for the luxury brand. Styled by Mariel Haenn, Cara wears luxe neutrals that play a supporting role in the Dior Makeup shoot by Jean-Baptiste Mondino. / Makeup by Peter Philips; hair by Ben Skervin

Dior Launches 'Joy' With Jennifer Lawrence As Face Behind Its Third Pillar Fragrance


Joy' by Dior is a big deal for the luxury house, becoming its third pillar fragrance for women, following Miss Dior (launched in 1947) and J'Adore Dior (1999). Consider a pillar fragrance the mother goddess brand -- Gaia, if you will -- from which all streams flow. The subbrands are like children: J'Adore Dior gave birth to J'Adore L'Or and J'Adore L'Absolu. 

Everything about Joy by Dior is aimed at millennials. “The company had evolved and grown on these two pillars,” said Claude Martinez, chief executive officer of Parfums Christian Dior. “And, three years ago, we felt it was about time to add another one that appealed to the next generation of consumers. … The new generation in Europe and the U.S. — people in their 20s, I’m talking about — are not that much in favor of fragrances. They are disconnected. A brand like Dior needs to be able to talk to them.”

Jennifer Lawrence is the perfect face, says Martinez. "She's very spontaneous . . . She can be laughing one second and crying the next. . . . Joy doesn't last forever. It can disappear as fast as it appears" and for us, Jennifer "is the true incarnation of this joy."

Lawrence had a hand in shaping the new Dior scent according to the man who created it. “It was about six months into the project when she came to visit the laboratory,” said François Demachy, the Parfums Christian Dior perfumer-creator. 

Jennifer Lawrence Covers ELLE France August 31, Lensed By Mark Seliger

Jennifer Lawrence by Mark Seliger for ELLE France 8-31-18 (4).jpg

Actor Jennifer Lawrence has been an ambassador and face of Christian Dior since 2012. Lawrence covers ELLE France's August 31 issue, styled by Isabel Dupre in sensual, femme fatale looks from the fashion house. Mark Seliger is behind the lens, flashing Lawrence, who made a big splash this week launching Dior's first fragrance in 20 years 'Joy' by Dior. / Hair by Jenny Cho; makeup by Fulvia Farolfi

London's V&A Will Remix 'Christian Dior: Designer of Dreams Exhibition' Opening Feb. 2, 2019

Dior exhibit moves to V&A.-minijpg.jpg

London's V&A Will Remix 'Christian Dior: Designer of Dreams Exhibition' Opening Feb. 2, 2019

London's V&A museum will open a blockbuster fashion exhibition in 2019 focused on Christian Dior's fascination with British culture. Scheduled to be the biggest fashion exhibition since it hosted Alexander McQueen's 'Savage Beauty', the exhibition will examine the total expanse of the House of Dior from 1947 to the present. 

Fashionistas already know about the Christian Dior: Designer of Dreams exhibition held at the Museum of Decorative Arts in Paris from summer 2017 until January 2018. The V&A will remix and reimagine the Paris show, surely highlighting the Dior dress worn by Princess Margaret for her 21st birthday celebration. The dress traveled to Paris on loan from the Museum of London, the V&A said. 

The exhibition will also explore Dior's “spectacular fashion shows staged in the UK’s most luxurious stately homes”. The famous fashion designers said "There is no other country in the world, besides my own, whose way of life I like so much."

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Within the context of current Dior creative director Maria Grazia Chiuri's longstanding commitment to feminism, we must note that many cultural anthropologists and students of feminism believe that Dior's silhouettes and haute couture attitudes actually set back women's rights which were on the move because of women's participation in the WWII war effort. 

Christian Dior: Designer of Dreams will open from 2nd February – 14th July 2019 at the V&A Museum. Tickets go on sale in fall 2018.

Blockbuster House of Dior Exhibit Opens In Melbourne, Australia August 25, 2017

The House of Dior turned to Australia for the first presentation of a complete collection outside of Paris. The National Gallery of Victoria in Melbourne, Australia will commemorate the 1948 showing in Sydney, Australia as part of its 2017 exhibition 'The House of Dior: Seventy Years of Haute Couture.'

The upcoming exhibition, which is has been organized collaboratively by the museum and Christian Dior Couture, is a celebration of the House of Dior’s 70th anniversary. It will feature over 140 designs created between 1947 and today, highlighting the work of its head designers Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, and Maria Grazia Chiuri (the company’s first female creative director, hired in July), not to mention Christian Dior himself, who died suddenly in 1957.

The exhibition will open on August 25, 2017 and run until November 7, 2017.