Top talent, actor, model and activist Cara Delevingne is now the face of Dior Joaillerie, starting with the brand’s Rose des Vents campaign. The Brit has modeled for the Dior brand before and is currently the face of its Addict Stellar Shine lipstick, but this is her first jewelry campaign.
Describing Cara as “a rebellious English rose”, the announcement continues: ““Much more than a muse, the audacious icon is an endless source of inspiration. For Dior, Cara Delevingne upends the conventional jewellery codes with her characteristic whimsy.”
The Joaillerie's Rose des Vents collection is inspired by Christian Dior’s favorite flower, the rose, and his global travels. The importance of flowers in our lives was also celebrated by Maria Grazia Chiuri’s recent spring 2020 runway show for the luxury house.
In another of Chiuri’s deep-dives into the history of Christian Dior, the creative director was deeply inspired by Christian Dior’s sister Catherine, an active member of the French resistance. The bold, audacious ‘Miss’ in Miss Dior was captured by the French resistance and sent to Ravensbrück, an all-female concentration camp in northern Germany.
Catherine survived, returning to Paris where she sold her beloved flowers at Les Halles market, where she was the ONLY woman granted a license to trade as a ‘cut flowers broker’. Miss Dior became an acclaimed gardener, botanist and house consultant on flowers.
Catherine Dior’s love for blooms and nature also supported Chiuri’s commitment to the environment at her spring 2020 show. One of her noteworthy initiatives was working with the Paris-based environmental design collective Coloco, which will replant the “show trees” in projects around the city.