Queen Elizabeth II Says "Faux Fur Only Going Forward"

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Queen Elizabeth II via W Magazine

Queen Liz is onboard: no more fur. Faux fur only on very cold days. Her Majesty has already had all the mink trim -- and any other animal fur -- removed from her most favorite coats, replaced with faux fur.

Stella McCartney has a marvelous new faux fur that is impossible to distinguish from the original — although the Queen’s longtime personal adviser and official dresser Angela Kelly says that Her Majesty’s preference is to move away from fur entirely.

The Humane Society International formally announced that it's "thrilled" before calling on the British government to make the U.K. the first country in the world to ban the sale of fur. The UK branch of PETA, hardly known for low-volume press messages on the subject of animal rights, tweeted "we're raising a glass of gin and Dubonnet to the Queen’s compassionate decision to go fur-free".

After a quick sip, the organization then suggested that perhaps the Queen’s Guard, known worldwide for their enormous bearskin hats could follow Her Majesty’s lead. PETA has been lobbying for faux fur hats to replace the current ones for almost three years, even sending her prototypes from Only Me in 2017, writes Town and Country.

We all curtsy to a modern woman very concerned about protecting heritage and protocol, while keeping British royalty relevant with evolving values.

Stella McCartney Partners with DuPont + Ecopel on KOBA® Bio-Based Faux Fur

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Natalia Vodianova wearing Koba faux fur by Stella McCartney.

Planet Green team leader Stella McCartney is launching KOBA® faux fur, a joint project with the designer, DuPont Biomaterials and global faux fur textile manufacturer Ecopel. The exciting new material, made from Sorona® bio-based fibers “claims both a lower carbon footprint and more luxurious feel than existing faux fur alternatives”, writes Vogue Business.

McCartney unveiled the exciting new faux fur at her spring 2020 ready-to-wear show.

“Polyester isn’t the same quality that we want, and the modacrylic doesn’t give us the sustainability that we want,” says Claire Bergkamp, Stella McCartney’s worldwide director of sustainability and innovation. “This is kind of bridging that gap,” Bergkamp explains in listing the merits of the new faux fur, compared to other market options.

Reflecting a new mood of shared innovation among leading fashion industry brands and manufacturers, Bergkamp hopes that Koba becomes an industry standard adopted by other fashion players. Saying she is keep to advise other labels about the latest developments around Koba, Bergkamp stresses reality. “This has to be a collaborative effort. It is a moment of climate crisis — and it is a genuine crisis. We want to show what’s possible, and show that these sustainable improvements can be beautiful [and] luxurious.”

SustainableBrands.com writes: “The new Koba® Fur-Free Fur by Ecopel is made with recycled polyester and up to 100 percent DuPont™ Sorona® plant-based fibers, creating the first commercially available faux furs using bio-based ingredients Koba — the collection of which ranges from classic mink styles to plush, teddy-style fur — can be recycled at the end of its long life, helping to keep ensure it never ends up as waste and closes the fashion loop; something that McCartney is passionate about, as she pushes toward circularity. It’s 37 percent plant-based Sorona material means that it consumes up to 30 percent less energy and produces up to 63 percent less greenhouse gas than conventional synthetics.

“We’ve been working with Stella McCartney for several years and we have clearly been positively influenced by her values,” Ecopel CEO Christopher Sarfati said in a statement. “Not only are we proud to offer animal-friendly alternatives to fur, but are even more proud to take the road less traveled in designing new ways to create faux fur. From recycled to bio-based, we are supporting a transition toward more sustainable materials.”