Britain’s Advertising Standards Authority has refused to ban entirely a new Tom Ford fragrance ad starring Cara Delevingne but has ruled that the image cannot be displayed within 100 metres of any schools. The ad has been criticised as being ‘inappropriate’ and ‘degrading to women’.
Complaints mounted after a huge billboard appeared on Brick Lane in East London.
The ASA disagreed that the ad is ‘degrading to women’.
‘Whilst they [Tom Ford] accepted the model was nude…they believe neither her pose nor facial expression were sexually suggestive and were classical in nature, and had been depicted in art,’ ruled the official ASA statement.
A Tom Ford Beauty spokesperson argued that the advert was “sensuous, not sexual”, adding that it was displayed in a ‘hip urban neighbourhood in which commercial advertising of a similar artistic aesthetic was common’.