Gigi Hadid in 'Baby, Light My Fire' Mode for Self-Portrait Spring 2023 Campaign

Gigi Hadid fronts Self-Portrait’s [IG] Spring Summer 2023 Collection, a collection of skimpy little pieces guaranteed to help any woman find her inner tigress. It’s raw and sensual — just the way the Self-Portrait woman wants it, says Han Chong, Founder and Creative Director of Self-Portrait.

Photographer Tyrone Lebon and Gigi brought the campaign to life in a series of videos and images, shot in the perfect New York parking lot.

How “honest, natural, feminine and magical” and a totally-edgy campaign for confident, Self-Portrait women on the prowl.

Tracking Tyrone Lebon