Miuccia Prada Talks 30 Years of Miu Miu with Kendall Jenner on Display for W Magazine

Supermodel Kendall Jenner wears Miu Miu favorites styled by Max Pearmain and Miuccia Prada in this fashion story lensed by Alasdair McLellan [IG]./ Hair by Cyndia Harvey; makeup by Lauren Parsons

Kendall’s lead image above is from the Spring 2004 collection and pink star dress below from Spring 2006.

Read W Magazine for all the vintage Miu Miu fashions and also an interview with Eric Wilson titled “Miuccia Prada Talks 30 Years of Miu Miu, Her Greatest Experiment.”

Miuccia Prada Talks 30 Years of Miu Miu with Kendall Jenner on Display for W Magazine AOC Fashion

The Lyst shopping app named Miu Miu Brand of the Year for 2022, driven first and foremost by “those miniskirts”. Miuccia Prada Zooms into the Wilson narrative not particularly interested in last year’s minis.

Mrs. Prada is troubled with the idea of presenting post-pandemic fashion as a form of “escapism or entertainment during difficult times”.

“I really don’t like this idea that ‘Fashion is a dream,’ ” Prada says. “First of all, if I have a dream, I want to achieve it, so it’s an objective or a direction. Something that has a strange beauty of who-knows-what-it-is, I really detest.”

At age 73, Mrs. Prada presses on with her convictions that include rejecting the idea of beauty. It’s complicated for the designer and also for this writer, who finds a minute of relief in beautiful prints and colors.

Many customers and fashionistas believe that the Fall 2009 Miu Miu collection was her best.

“It was beautiful,” Prada says. “But probably what I want in my life to attack most is the idea of beauty and sexiness. That is my obsession.”