Prada 2024 Chinese New Year Campaign by Leslie Zhang at Prada Rong Zhai

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Prada 2024 Chinese New Year Campaign by Leslie Zhang at Prada Rong Zhai

Prada’s new advertising campaign for the 2024 Chinese New Year celebrates the Year of the Dragon. Photographer Leslie Zhang [IG] captures the images at the Prada-restored Rong Zhai cultural center in Shanghai.

The 2024 Lunar New Year campaign stars supermodel and actor Du Juan and Zhao Lei, the face of Yang Fudong’s film ‘First Spring’, currently on show at the Pradasphere II exhibition in Shanghai.

Power of the Dragon

According to ancient Chinese mythology the dragon is closely linked to the creation and origin of the Chinese nation.

One prominent myth tells the story of the Dragon Kings, who were powerful and influential deities in Chinese mythology. According to this myth, the Dragon Kings were responsible for controlling the waters, including rivers, seas, and rainfall, and were revered as protectors of the land.

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Miuccia Prada Talks 30 Years of Miu Miu with Kendall Jenner on Display for W Magazine

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Miuccia Prada Talks 30 Years of Miu Miu with Kendall Jenner on Display for W Magazine

Supermodel Kendall Jenner wears Miu Miu favorites styled by Max Pearmain and Miuccia Prada in this fashion story lensed by Alasdair McLellan [IG].

Read W Magazine for all the vintage Miu Miu fashions and also an interview with Eric Wilson titled “Miuccia Prada Talks 30 Years of Miu Miu, Her Greatest Experiment.”

Mrs. Prada is troubled with the idea of presenting post-pandemic fashion as a form of “escapism or entertainment during difficult times”.

“I really don’t like this idea that ‘Fashion is a dream,’ ” Prada says. “First of all, if I have a dream, I want to achieve it, so it’s an objective or a direction. Something that has a strange beauty of who-knows-what-it-is, I really detest.”

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