Emma Corrin in Miu Miu 'Irreverent Wonder' Holiday 2024 Campaign by Lengua
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Yevonde Inspires Miu Miu's Gigi Hadid 2024 Wander and Arcadie Bags by Steven Meisel
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When the National Portrait Gallery, London, reopened in June 2023 following a three-year redevelopment closure, its first exhibition ‘Yevonde: Life and Colour’ centered on British photographer Yevonde Middleton [1893-1975]. The art event, which focused on the sixty-year career of a paradigm-breaking woman photographer, was sponsored by The CHANEL Culture Fund.
With the release of its new 2024 Leathergoods Campaign, Miu Miu [IG] is also inspired by the British photographer Yevonde Middleton.
An ode to color, to femininity, to fashion and to feminism, Miu Miu celebrates its signature matelassé in images by photographer legend Steven Meisel with art direction by Edward Quarmby. Starring Gigi Hadid as a modern reflection of the Miu Miu persona styled by Lotta Volkova, the images focus on the Wander and Arcadie bags. / Makeup by Pat McGrath; hair by Guido Palau
Read MoreChurch’s X Miu Miu Campaign Is Home to Whip Smart Boys Club Girls
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The new Fall/Winter 2023 Church’s X Miu Miu collaboration, breaking tomorrow August 29 online at MiuMiu and in MiuMiu stores from September 6, projects perfect execution and attention to detail.
‘Quirky’ but Whip Smart in the Global Men’s Club
Miu Miu has always thrived as being a bit ‘quirky’, a trait embedded in its arty, independent, young women DNA.
The multicultural, spirited Miu Miu girl chooses the unexpected, sartorial twist, like wearing Church’s brogues and double monk strap shoes with her sheerish, color-explosion Miu Miu separates.
The campaign has a distinctive point about Miu Miu charm and self-identity. She may well be studying at the London School of Economics, not only Central Saint Martins. Her glasses, brogues and gentleman’s club ‘heritage’ chair reinforce her brainiac status. She is daring and purposesful, even when appearing light-hearted or a bit silly. Do not underestimate this young Miu Miu woman.
Read MoreMiu Miu QiXi 2023 Collection Reminds Me When Polka Dots Were for Rebels
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Miuccia Prada’s Dots
Polka dots have appeared regularly in Miuccia Prada’s collections over the years and they are out in full force in Miu Miu’s QiXi 2023 [Valentine’s Day in China] collection and campaign lensed by Lengua [IG].
The campaign stars models Ying Ouyang and Ruiqi Jiang, styled by Lotta Volkova.
Miu Miu is on fire in everywhere in the world, reporting a 42 percent increase in the first quarter and a blistering 57 percent in second quarter.
Read MoreMiu Miu Fleur de Lait Eau de Parfum, a Joys of Sisterhood Palate Cleanser
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Miu Miu new fragrance Fleur de Lait Eau de Parfum, a floral-fruity scent, is inspired by the iconic Asian dessert Mango Pomelo Sago — a memory I have of Hong Kong’s Peninsula Hotel.
The campaign uses the notes of the fragrance itself to create a visual recipe for Mango Pomelo Sago and the joy of making it in the kitchen with dear friends. It’s the nose of the human wearing it, as well as the fragrance itself that recreates the joyful memories, emotions and — in this case — pleasurable associations.
Honoring the spirit of poets of the Tang Dynasty and the numerous references to Proust generated by the Miu Miu campaign, AOC shares a 2020 Harvard panel discussion “What the Nose Knows: the science of smell and how scent, emotion, and memory are intertwined — and exploited.”
Read MoreGigi Hadid Fronts New Miu Miu Matelassé Arcadie Bag Campaign
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Supermodel Gigi Hadid fronts a new campaign breaking Thursday for Miu Miu’s matelassé in two styles — the already-iconic Wander, and the newly-debuted Arcadie — lensed by Steven Meisel. [The photographer now has a very quiet Official IG page posting older images.]
For the first time — after taking a huge leap on Lyst’s hottest brands list in 2022, over their mini skirt — Miu Miu has the second place position. Mothership Prada has the top slot in first quarter 2023, after replacing Gucci in fourth quarter 2022.
The Wander [pouch] and the newly debuted Arcadie [rectangle] style in the signature matelassé series offer great promise to become new “pillars” of the Miu Miu bag category, following the iconic history of Miu Miu’s Pocket.
Read MoreMiuccia Prada Talks 30 Years of Miu Miu with Kendall Jenner on Display for W Magazine
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Supermodel Kendall Jenner wears Miu Miu favorites styled by Max Pearmain and Miuccia Prada in this fashion story lensed by Alasdair McLellan [IG].
Read W Magazine for all the vintage Miu Miu fashions and also an interview with Eric Wilson titled “Miuccia Prada Talks 30 Years of Miu Miu, Her Greatest Experiment.”
Mrs. Prada is troubled with the idea of presenting post-pandemic fashion as a form of “escapism or entertainment during difficult times”.
“I really don’t like this idea that ‘Fashion is a dream,’ ” Prada says. “First of all, if I have a dream, I want to achieve it, so it’s an objective or a direction. Something that has a strange beauty of who-knows-what-it-is, I really detest.”
Read MoreMiu Miu Spring 2023 Campaign Promises Deep Life-Enhancing Impact on Those Who Buy It
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Note from AOC: The Spring Summer 2023 Miu Miu campaign is not for mere mortals. It is for the fashion rebels, “united in their courage and desire to challenge conventions” by wearing Miu Miu. You are now absorbing the meaning of meeting this deadly-serious assembly of warrior-women models and talents who understand that by choosing Miu Miu, the decision has a “deep impact on life, enhancing it more and more.”
Hopefully, their sartorial Miu Miu brand enlightenment can be transferred to us, if only we open our minds to these exceptional fashion prophets.
All bow down now and breathe deeply.
Good goddess, I LOVE Miuccia Prada. Lips zipped, because I am not worthy to speak of this campaign’s brilliance. Not one more word. xxxx ~ Anne
Read MoreSydney Sweeney's Miu Miu 'Wander' Bag Campaign by Tyrone Lebon
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‘Euphoria’ star Sydney Sweeney fronts the new Miu Miu ‘Wander’ handbag campaign, shot by Tyrone Lebon. Sweeney is deeply embedded in pop culture consciousness, playing the villain Cassie in season two of ‘Euphoria’ and starring as the easily antagonized Olivia Mossbacher in ‘The White Lotus.’
Sweeney compares the two roles, saying “I don’t think as many people took me seriously in ‘euphoria’ because I took my shirt off.” In ‘The White Lotus’, Sweeney keeps her clothes on and people call her “amazing”.
This is exactly the kind of rebellious, young woman candor that Miuccia Prada loves.
Read MoreHailey Bieber for Miu Miu SS 2022 Campaign by Tyrone Lebon
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Hailey Bieber for Miu Miu SS 2022 Campaign by Tyrone Lebon AOC Fashion
Photographer Tyrone Lebon [IG] shot MiuMiu’s SS 2022 Campaign featuring models and talents Alex Bouthors, Emma Corrin, Ever Gabo Anderson, Hailey Bieber, Lee You-Mi and Mame Bineta Sane. Lotta Volkova styled the campaign with creative direction by Lina Kutsovskaya. Poppy Bartlett did the set design.
Emma Corrin by Steven Meisel Fronts Miu Miu Fall 2021 Campaign 'A Brave Heart'
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Actor and Golden Globe winner Emma Corrin, now famous for playing Diana, Princess of Wales in the fourth season of Netflix series ‘The Crown’ fronts Miu Miu’s Fall 2021 campaign ‘A Brave Heart’.
Steven Meisel [IG] shoots the campaign as a series of quietly confrontational, honest images in which Corrin — representing the female collective — shares a series of quiet questions, silent communication, everyday anecdotes and recollections.
Read MoreMiu Miu Spring 2020 Campaign Channels Female Art Colony at Casa Corbero
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