Rhode’s New Peptide Lip Tint Seduces Us With 4 Shades: Toast, Raspberry Jelly, Espresso, Ribbon AOC Body

Hailey Bieber’s Rhode Skin brand is having big impact in the world of skincare. Everything Hailey does is ‘right’: her choice of long-term product formulation and product production partners; her significant financial and personal ‘hailey herself’ marketing contributions to the business [Hailey is a major investor]; to her big emphasis on sustainability and customer transparency; and Rhode’s all-around superb imagery and brand artistry.

Bieber’s Rhode Skin brand is worth a Harvard case study. Speaking of transparency and community Hailey was right there with the recent crisis in the Maui wild fires, via IG:

Welcome to Rhode’s new Peptide Lip Tint, at a price of $16. The four colors are gorgeous: [l-r] Toast [rose taupe], Raspberry Jelly [crushed berry], Espresso [rich brown], Ribbon [sheer pink].

Precious Lee joins Hailey in the campaign photography, and her preference is Raspberry Jelly.

September 28 at 9AM PST is the debut hour for yet another sure to sell-out Rhode launch. From everything AOC knows about Rhode, Hailey Bieber is just killing it, and her marketing is 5-stars. Praise, praise, praise. ~ Anne