How Shein Grabbed H&M America By the Throat | H&M Spring 2024 Campaign

How Shein Grabbed H&M America By the Throat | H&M Spring 2024 Campaign

H&M celebrates Spring 2024 as a time of rebirth and new beginnings in a fresh and sophisticated campaign with equally upmarket clothes. For the women’s portion, models include Anok Yai, Bibi Breslin, Precious Lee, Raquel Zimmermann and Vittoria Ceretti styled by Kate Phelan.

Photographer Rafael Pavarotti [IG] is behind the lens, working with Albert Moya on what’s an exceptional and esoteric campaign film — the entire director’s cut.

In recent days, H&M received positive news in response to the Spring 2024 collections. H&M Group CEO Daniel Ervér, who abruptly replaced Helena Helmersson at the end of January, will tell you that he had little to do with the results.

H&M under Helmersson got caught in the worst possible squeeze and Ervér was her partner in that squeeze, being head of H&M for the last four years.

COVID came and Shein took off like an online rocket ship.

H&M controlled 16% of the fast fashion market in the US in November 2022, behind Shein's 50%. H&M’s $24.9 billion market cap as of November 2023 is approximately 35% of Shein's 2023 private valuation of $66 billion.

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Rhode’s New Peptide Lip Tint Seduces Us With 4 Shades: Toast, Raspberry Jelly, Espresso, Ribbon

Rhode’s New Peptide Lip Tint Seduces Us With 4 Shades: Toast, Raspberry Jelly, Espresso, Ribbon

Welcome to Rhode’s new Peptide Lip Tint, adding color to the Peptide Lip Tint at a price of $16. The four colors are gorgeous: [l-r] Toast [rose taupe], Raspberry Jelly [crushed berry], Espresso [rich brown], Ribbon [sheer pink].

Precious Lee joins Hailey in the campaign photography, and her preference is Raspberry Jelly.

September 28 at 9AM PST is the debut hour for yet another sure to sell-out Rhode launch. From everything AOC knows about Rhode, Hailey Bieber is just killing it, and her marketing is 5-stars. Praise, praise, praise. ~ Anne

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'The New Supers' Paloma, Jill, and Precious by Inez & Vinoodh for British Vogue April 2023

'The New Supers' Paloma, Jill, and Precious by Inez & Vinoodh for British Vogue April 2023

Models Paloma Elsesser, Jill Kortleve and Precious Lee are British Vogue’s April 2023 cover stars. EIC Edward Enninful makes the point in his editor’s letter that it’s very rare when three models come together in a special kind of energy.

Gabriella Karefa-Johnson styles the sensual fashion bonfire lensed by Inez van Lamsweerde & Vinoodh Matadin [IG].

Thirty years ago Christy Turlington, Naomi Campbell and Linda Evangelista were a trinity. Edward’s argument is that now Paloma, Jill and Precious share their stature.

With a shared mission born from friendship, and squarely plugged into the more revolutionary energy of the current zeitgeist, this month’s cover crowns the rise of three extraordinary models.

AOC is not prepared to comment on the observations of Edward, and other writers as well, about the recent autumn/winter 2023 fashion shows:

After returning from the recent autumn/winter 2023 fashion shows, and seeing countless catwalks where diversity of beauty, and of bodies, had taken several steps back, I couldn’t be happier to take this moment to celebrate this trio.

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Precious Lee is Fabulously 'Fearless' in Porter Edit, Lensed by Kennedi Carter

Precious Lee is Fabulously 'Fearless' in Porter Edit, Lensed by Kennedi Carter

Writing for NET-A-PORTER’s July 11, 2021 online fashion story ‘Fearless’, Danielle Prescod says that the secret of the totally-fabulous Precious Lee is that she is breaking the mold by being unapologetically herself. Elissa Santisi styles the Georgia Peach [as Lee is called with affection by many of us] in images by Kennedi Carter [IG].

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Barbara Palvin and Precious Lee in Jimmy Choo Goddess Country Summer 2022 Campaign

Barbara Palvin and Precious Lee in Jimmy Choo Goddess Country Summer 2022 Campaign

Fresh on the thrill of Gisele Bundchen’s Amazonian woman self gracing five — count them FIVE — blazingly sexy covers of V Magazine 136, Jimmy Choo rolls into our disbelieving eyes one day later with Barbara Palvin and Precious Lee saying “Yes, we are sexy, fully-formed Jimmy Choo Summer 2022 goddesses posing poolside in our totally gorgeous, absolutely-loved bodies. Deal with it.”

Madison Headrick and Geron McKinley complete the quartet styled by Alice Lombardini with creative direction by Sandra Choi.

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Gigi Hadid stars in 'Welcome to Hotel Hennes! A Camp Film By Bardia Zeinali

Gigi Hadid stars in 'Welcome to Hotel Hennes! A Camp Film By Bardia Zeinali

Gigi Hadid understands hotel life, and she’s on a roll at H&M’s Hotel Hennes, with its over-the-top cast of characters and madcap adventures.

Hadid greets Jill Kortleve, Precious Lee, Devyn Garcia and more through a rapid-fire sequence of total camp, over-the-top style moments worthy of a Gucci film on steroids.

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The 'Unstoppable' Precious Lee Covers ELLE US April 2022 by Adrienne Raquel

The 'Unstoppable' Precious Lee Covers ELLE US April 2022 by Adrienne Raquel AOC Fashion

Rising model star Precious Lee covers the April 2022 issue of ELLE US, styled by the legendary Patti Wilson in AZ Factory, Bad Binch, Balaclava, Bottega Veneta, Christian Cowan, Eric Javits, Maison Atia, Michael Kors Collection, Mônot, Moschino [cover], Sinéad O’Dwyer and more. Photographer Adrienne Raquel [IG] is behind the lens for ‘The Unstoppable Precious Lee’./ Hair by Evanie Frausto; makeup by Raoúl Alejandre

Growing Up Like an Atlanta Peach Queen

AOC has told the Precious Lee story several times now. We are well aware that the Atlanta beauty has continually resisted external expectations of what she can and cannot do. Her glorious family was not only behind her efforts but cultivated a home life centered around the good life.

Most likely a few Atlanta bluebloods would raise an eyebrow over her cosmetologist, hair-salons-owning father wearing Versace and “silk shirts unbuttoned with gold chains.” But in this interview with Alexis Okeowo and others, it’s clear that Lee’s family nurtured her enormous self-confidence and comfort level with being in the spotlight.

Lee admits that she hasn’t spoken to the fact that her sister Charisma died in a car accident when she was young. Checking a couple earlier articles, we haven’t talked about this tragic event in Lee’s young life.

“It was so much pain at that age from losing the brightest light,” Lee says. “I actually never talk about this in interviews, but it’s just really important to because I’m starting to realize and understand how transformative that age was for me in being able to tap into things that were creative as an outlet for healing for me.”

Confronting Stereotypes: A Move to the Front of the Bus

Precious Lee needs to develop this story in a TED Talk. It should inspire us all. Lee was no different than many young women about pursuing competitive cheerleading. I have to believe it’s even more competitive in the South. Precious Lee believes that mastering ‘healthy competition’ is key to success in the modern world.

Early in practice, the coach began organizing the physical structure of the cheerleading squad. She assigned Precious a base position, at the bottom of the pyramid, because of her height and size, leaving Lee hurt and confused. Today popular culture calls it a “micro-aggression” and people carry these perceived insults for years.

Precious Lee wasn’t having it. Read on to learn how Precious Lee carried the day. The 'Unstoppable' Precious Lee Covers ELLE US April 2022 by Adrienne Raquel AOC Fashion

Prior Precious Lee Interviews: Precious Lee by Tyler Mitchell Is Committed to Uplifting Us in i-D No. 363 Summer 2021 AOC Fashion

Georgia's Queen Precious Lee Delivers Self-Love Power Punch in Harper's Bazaar May Beauty Issue AOC Fashion

Rasharn Agyemang Flashes 'Up All Night' for British Vogue November 2021

Rasharn Agyemang Flashes 'Up All Night' for British Vogue November 2021 AOC Fashion

Models Ash Foo, Nyarach Abouch Ayuel, Precious Lee, Rebecca Leigh Longendyke, Sacha Quenby, Joan Smalls and Mao Xiaoxing are in a festive mood for British Vogue’s blockbuster, Adele-cover November issue. Kate Phelan styles the cast in passionate shades of red and rose anchored in black and white gala looks for ‘Up All Night’, lensed by Rasharn Agyemang [IG] ./ Hair by Shiori Takahashi; makeup by Loten Holmqvist

Steven Meisel's 10 Fab Female Faces for Zara Studio Fall 2021 Campaign

Steven Meisel's 10 Fab Female Faces for Zara Studio Fall 2021 Campaign

Steven Meisel on photography, Fabien Baron on art direction and Karl Templer as stylist are in the house for the new Zara Studio [IG] campaign — a creative effort that sings like an opera star. It’s not often that we just look at images and in 5 seconds know the photographer behind them.

Add 10 models who aren’t wooden mannequins, and Zara Studio has — not a remarkable campaign in a fashion history sense — but a unique, superbly-executed campaign that knocks on the doors of women’s psyches with joy, inner convictions and backbone. it makes AOC want a campaign or fashion story with women all around the world roaring in unison.

We love it, and AOC tends to reject campaigns and fashion stories that are formulaic. So Zara, Meisel, Baron and Templer took 10 unique faces: Amar Akway, Chiharu Okunugi, Kirsten Owen, Marisa Berenson, Meadow Walker, Precious Lee, Raquel Zimmermann, Rianne van Rompaey, Sasha Pivovarova and Yumi Nu and mixed a grade AAAAA studio campaign. That IS NOT an easy feat. ~ Anne

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Vogue US September 2021: Kaia, Anok, Precious, Bella + by Ethan James Green

Vogue US September 2021: Kaia, Anok, Precious, Bella + by Ethan James Green

Welcome to the creative collective, a capitalist-economy world of more than one star and a [visible] lack of winner gets all competition. Will it last? Perhaps our survival as a species depends on our hugging the idea and holding on to each other tightly.

Models on the cover [not in alphabetical order] include left to right: Kaia Gerber, Anok Yai, Precious Lee, Bella Hadid, Sherry Shi, Ariel Nicholson, Yumi Nu and Lourdes Leon. The ensemble is styled by Gabriella Karefa-Johnson and Tonne Goodman, with images by Ethan James Green.

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Precious Lee by Tyler Mitchell Is Committed to Uplifting Us in i-D No. 363 Summer 2021

Precious Lee by Tyler Mitchell Is Committed to Uplifting Us in i-D No. 363 Summer 2021

The confident determination of Precious Lee may well be bigger than her moment. Time will tell, but reading about Atlanta-raised Precious is an exploration of self-willed self-determination.

“Revolutions have ongoing, lasting, continuous effects. And my quote-unquote ‘moment’ is historical, and because of that, it will never be just a moment. It will always be an indelible part of this industry.” ~ Precious Lee

Photographer Tyler Mitchell, also from Atlanta, captures Precious Lee, styled by Carlos Nazario in Aliette, Area Couture 21, Lanvin, Little Five Vintage, Norma Kamali and more./ Hair by Latisha Chong; makeup by Jamal Scott

Georgia's Queen Precious Lee Delivers Self-Love Power Punch in Harper's Bazaar May Beauty Issue

Georgia's Queen Precious Lee Delivers Self-Love Power Punch in Harper's Bazaar May Beauty Issue

Harper’s Bazaar US May 2021 beauty issue cover star Precious Lee’s interview with Kaitlyn Greenidge delivers a power-packed Black beauty message: Abundance Is Precious Lee’s Divine Right. Precious shares covers and corresponding interviews with Adwoa Aboah, Hailey Bieber, Liu Wen and Rianne Van Rompaey.

Precious Lee is styled by Sydney Rose Thomas in fashion looks from Alaïa, Area Couture, Balenciaga, Eric Javits (turban), Fendi, Schiaparelli Haute Couture and more in images by Renell Medrano [IG].

Steven Meisel Flashes Achenrin, Janaye, Mona + Precious Being Joyful in Vogue UK

Steven Meisel Flashes Achenrin, Janaye, Mona + Precious Being Joyful in Vogue UK

British Vogue’s April 2021 cover girls Achenrin Madit, Janaye Furman, Mona Tougaard, and Precious Lee are styled by Carlyne Cerf De Dudzeele in ‘Find Your Joy’. Steven Meisel brings his superb photographer’s eye — and Carlyne Cerf De Dudzelle’s high-style love of color — to give us a premium dose of old-tme fashion grandeur. Love it! / Hair by Guido Patau; makeup by Pat McGrath

Precious Lee's Schiaparelli Couture Jewelry Earrings Go Bold in V129 Magazine

Precious Lee's Schiaparelli Couture Jewelry Earrings Go Bold in V129 Magazine AOC Jewelry News

Rising model Precious Lee is styled by Patti Wilson in ‘Precious Metal’, a fashion story of exclusively Schiaparelli's Spring 2021 couture jewelry. Richard Burbridge [IG] is in the studio for V129’s print Issue Order at V Magazine.

Mert & Marcus Lens Hailey, Kendall, Mica, Mona, Precious in Versace La Medusa SS Campaign

Mert & Marcus Lens Hailey, Kendall, Mica, Mona, Precious in Versace La Medusa SS Campaign

Versace faces Hailey Bieber, Kendall Jenner, Mica Arganaraz, Mona Tougaard, Precious Lee and Raphael Balzer are thriving in Versacepolis, a mythical world dominated in this moment by Versace’s new La Medusa handbag. Jacob K is in charge of styling with creative direction from Ferdinando Verderi and photography by Mert Alas and Marcus Piggott./

Mert & Marcus Lens Hailey, Kendall, Mica, Mona, Precious in Versace La Medusa SS Campaign

Mert & Marcus Lens Hailey, Kendall, Mica, Mona, Precious in Versace La Medusa SS Campaign

Versace faces Hailey Bieber, Kendall Jenner, Mica Arganaraz, Mona Tougaard, Precious Lee and Raphael Balzer are thriving in Versacepolis, a mythical world dominated in this moment by Versace’s new La Medusa handbag. Jacob K is in charge of styling with creative direction from Ferdinando Verderi and photography by Mert Alas and Marcus Piggott./

Amen! V Magazine Gets Out the Vote in Georgia In New Civics Lesson Appeal

Amen! V Magazine Gets Out the Vote in Georgia In New Civics Lesson Appeal

Anne of Carversville is grateful to V Magazine for this latest all-hands-on-deck call to action to save America’s flawed democracy. We share V’s digital covers for a special Georgia Edition because TUESDAY JAN. 5, 2020, the world’s eyes are on Georgia. The state’s upset Biden victory in November rocked the world and gave us all hope.

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