Singer-songwriter Dua Lipa is the face of the new CHANEL 25 handbag.

In the film directed by Gordon von Steiner, Lipa arrives at a studio in New York City for a Chanel fashion photo shoot. Posing with the 25 bag, a much-needed, hold-everything accessory for people on the go, Dua Lipa sings along to the ‘80s hit “She Drives Me Crazy” by the Fine Young Cannibals.

The friend of the House uses her body to express the freedom of movement and self-expression embedded in CHANEL DNA and the CHANEL 25 bag, which comes in three sizes. Featuring two large signature side pockets, the bag is spacious enough to carry a tablet or laptop, alongside other daily essentials.

“There’s a place for my books, a place for my sunglasses, maybe a notebook or two, and even a place for my crystals. It’s just the perfect everyday bag,” Chanel’s music talent said in a statement.

Bruno Pavlovsky, president of fashion and president of Chanel SAS noted that the bag can be worn with smaller bags attached, like charms, or alongside its classic 11.12 worn crossbody, as seen at its Métiers d’Art show in Hangzhou, China, in December.

Images of Chanel’s 25 Bag at its Métiers d’Art show in Hangzhou, China December 2024 via Vogue Runway

“It’s also our way of adapting to the active lifestyles of our customers,” Pavlovsky noted. “When you leave home in the morning, you often have more than one bag.”

David Sims [IG] shot a print campaign scheduled for a March rollout, while the digital campaign is already in motion.