Versace SS 2025 Campaign Talks 'Individuality as an Attitude' by Mert & Marcus

Versace [IG] shares its SS 2025 ad campaign ‘Individuality as an Attitude’, led by Chief Creative Director Donatella Versace, with photography by Mert Alas [IG] and Marcus Piggott [IG].

Models Chen Yang, Jacqui Hooper, Loli Bahia, Karyna Maziar, Mona Tougaard and Tristan Watkins are styled by Jacob K with art direction by Ezra Petronio and Lane Petrusevych./ Hair by Mustafa Yanaz; makeup by Lucia Pieroni

Donatella on Versace and Individuality

I have always believed in celebrating the individual. We are unique, we are vulnerable, we are brave, we are kind, we are strong. Our differences are what brings us together, and what makes us fascinating to each other. This campaign captures that individuality as an attitude.