Luxury house Louis Vuitton doesn’t need to use three banned in America initials i-e-d when reinforcing the 21st century DNA of the world’s largest luxury brand.

There’s no luxury house that AOC watches more closely than Louis Vuitton in understanding their ‘take’ on where we’re heading culturally. I should clarify that it’s Louis Vuitton Men — more than women’s — that clarifies the brand’s vision in the public sphere.

AOC didn’t understand just how tight former Christian Dior Men’s creative director Kim Jones was with Virgil Abloh, when Jones was at the helm of Louis Vuitton Men’s from 2011-2018 and passed the baton to Abloh as his mentor.

With Pharrell Williams succeeding Abloh [RIP] — we’re looking at a continuous cultural vision for LV that’s about 15 years old across three creative directors who formed their own modern-day rat pack.

Louis Vuitton has officially announced Tyshawn Jones, regarded as one of the most influential skateboarders of his generation, as its newest Friend of the House. Jones, hailing from the Bronx, New York, attended the Louis Vuitton men’s Fall-Winter 2025 show as a guest of creative director and friend Pharrell Williams.

Pharrell has long admired Jones for his contributions to both skate culture and streetwear. The appointment represents another nail in the house LVovers is building from sea to shining sea, a love affair circling the globe to join like-minded people in our common humanity. ~ Anne