Elsa Hosk Fronts DL1961 Spring-Summer 2022 Campaign

Elsa Hosk Fronts DL1961 Spring-Summer 2022 Campaign AOC Fashion

DL1961’s unwavering commitment to sustainable denim jeans take another step forward with top model Elsa Hosk fronting DL1961’s Spring-Summer 2022 campaign. Photographer Katie McCurdy [IG] captures Hosk in LA, wearing new styles of lightweight denim and matching sets.

“It’s undeniable why Elsa is a supermodel, a status reinforced the moment she steps in front of the camera,” said Sarah Ahmed, DL1961 co-founder and chief creative officer. “But that’s not the most striking thing about her. It is behind the scenes where Elsa’s beauty is truly revealed. She’s a team player, enthusiastic collaborator, and creative visionary [who] puts her whole, authentic self into everything she does.”

AOC tells regularly the DL1961 story. Every piece in thespring collection is sustainably made at the brand’s family- owned factory in Pakistan. DL1961 practices its earth-conscious values daily, as the only vertically-integrated denim brand utilizing 98% recycled water. Add clean dyes, regenerative fibers, certified cotton, and reducing the need for harmful chemicals with state-of-the-art laser and Ozone technology, and we have surely one of the top five sustainable denim brands — and perhaps higher.

Candice Swanepoel Fronts DL1961 X Recover™ High Performance Circular Jean

Candice Swanepoel Fronts DL1961 X Recover™ High Performance Circular Jean AOC Fashion

Supermodel and uber-committed eco-activist businesswoman Candice Swanepoel, founder of sustainable lifestyle brand Tropic of C, is the perfect face of the new DL1961 denim capsule campaign. Chris Colls [IG] captured Irina in the fall 2021 campaign, and he returns to the studio with Candice in this just-dropped DL1961 five-piece capsule collection.

The denim brand has partnered with Recover™ to create “the first high-performance circular jean.” Using recycled water and solar energy, Recover breaks down old clothing and weaves it with eco-friendly tech fibers such as Tencel or Reprive (recycled polyester stretch fiber).

Running our usual greenwashing check before writing on eco-initiatives, AOC finds truth in the assertion that: “Recover™ is the lowest impact recycled cotton fiber in the world and is third party certified (OCS, GRS, Oekotex Standard 100). According to the Higg MSI, Recover™ fiber outperforms virgin equivalent fibers, conventional and organic cotton, across all 5 impact categories: Global warming, Eutrophication, Water scarcity, Fossil fuel depletion and Chemistry.”