Elsa Hosk's Launch Campaign for her Helsa Brand, Lensed by Yulia Gorbachenko

Elsa Hosk's Launch Campaign for her Helsa Brand, Lensed by Yulia Gorbachenko

Supermodel Elsa Hosk looks like she walked out of a 1950s movie, filmed in the south of France. Elsa is wearing tailored must-haves from her new Helsa Collection — created in the mood of Katharine Hepburn and lensed here by Yulia Gorbachenko [IG]

Writing about the debut of Helsa last August, I said: “Hosk is keeping this launch like a quiet ebb. The Scandi beauty has always stressed the importance of sustainability and it would be shocking if she doesn’t create sustainable products.”

Many of the Helsa pieces are made with Recover, a recycled, heavy-duty cotton. Bravo. I love Elsa Hosk with my whole heart, but sustainability is not a strong message in Helsa so far.

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Kezako Paris Rolls Out Real-Deal VS Angels in More or Less Magazine by Oliver Hadlee Pearch

Kezako Paris Rolls Out Real-Deal VS Angels in More or Less Magazine by Oliver Hadlee Pearch

This fashion story ‘Earth Angels’ from More or Less Magazine [IG] adds a fabulous new twist to the VS Angels saga. If you don’t know, the magazine is devoted to sustainability and our living with less. More or Less wrote:

Hallelujah! For our final cover, we assembled an all-star cast of Earth Angels, styling nine ex-Victoria's Secret models in faux-fashion label Kezako’s upcycled underwear made from aluminium wrap, dried-out loaves of bread, old newspapers, cuddly toys and then some.

We are looking at creativity on steroids here and a brilliant way to call attention to sustainability.

Models include Alessandra Ambrosio, Candice Swanepoel, Elsa Hosk, Lais Ribeiro, Leomie Anderson, Lily Aldridge, Martha Hunt, Sara Sampaio and Stella Maxwell.

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Elsa Hosk Launching Her Own 'Helsa' Collection in September 2022

Elsa Hosk Launching Her Own 'Helsa' Collection in September 2022

Swedish supermodel Elsa Hosk is launching her own brand called ‘Helsa’ in September 2022.

You can follow the 33 year-old former Victoria’s Secret Angel and new mom to Tuulikki Joan, born in February 2021 to Elsa and long-time partner Tom Daly, on @helsastudio.

Hosk is keeping this launch like a quiet ebb. The Scandi beauty has always stressed the importance of sustainability and it would be shocking if she doesn’t create sustainable products.

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Elsa Hosk Poses Waterside in ELLE Denmark April 2022, Lensed by Rami Hanna

Elsa Hosk Poses Waterside in ELLE Denmark April 2022, Lensed by Rami Hanna

Swedish model Elsa Hosk covers the April 2022 issue of ELLE Denmark dressed in a vibrant yellow ‘car wash’ body-con dress from the Proenza Schouler spring collection. On the second cover, Elsa poses in a white Chanel tank swimsuit with a sexy black mesh coverup in the subscribers’ edition. Photographer and creative director Rami Hanna shoots Elsa in Los Angeles, with styling by Hanna MW.

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Elsa Hosk Fronts DL1961 Spring-Summer 2022 Campaign

Elsa Hosk Fronts DL1961 Spring-Summer 2022 Campaign AOC Fashion

DL1961’s unwavering commitment to sustainable denim jeans take another step forward with top model Elsa Hosk fronting DL1961’s Spring-Summer 2022 campaign. Photographer Katie McCurdy [IG] captures Hosk in LA, wearing new styles of lightweight denim and matching sets.

“It’s undeniable why Elsa is a supermodel, a status reinforced the moment she steps in front of the camera,” said Sarah Ahmed, DL1961 co-founder and chief creative officer. “But that’s not the most striking thing about her. It is behind the scenes where Elsa’s beauty is truly revealed. She’s a team player, enthusiastic collaborator, and creative visionary [who] puts her whole, authentic self into everything she does.”

AOC tells regularly the DL1961 story. Every piece in thespring collection is sustainably made at the brand’s family- owned factory in Pakistan. DL1961 practices its earth-conscious values daily, as the only vertically-integrated denim brand utilizing 98% recycled water. Add clean dyes, regenerative fibers, certified cotton, and reducing the need for harmful chemicals with state-of-the-art laser and Ozone technology, and we have surely one of the top five sustainable denim brands — and perhaps higher.

Elsa Hosk in Logan Hollowell Jewelry Valentine's Day Ads by Zoey Grossman

Elsa Hosk Channels Logan Hollowell Pink Sapphires and Red Rubies Ethical Energy AOC Fashion

Top model Elsa Hosk feels the Logan Hollowell energy vibe, lighting up skin and soul with pink sapphires and red rubies captured by Zoey Grossman. Logan Hollowell Jewelry designs are inspired by the four elements: Water, Earth, Fire, and Air.