Etro's Kean and Veronica Etro Say Goodbye in Henrik Purienne Fall 2022 Campaign

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Etro's Kean and Veronica Etro Say Goodbye in Henrik Purienne Fall 2022 Campaign

Where Heritage Is Proud, Celebrate It

The Fall 2022 campaign with models Mica Arganaraz and Sam Mallos, shot by photographer Henrik Purienne in Palm Springs, CA was described by the Etro family creatives as “our road to nowhere towards faraway worlds, sun-drenched as far as the eye can see, strong in the nomadic and curious spirit that has always pushed us forward, because it is never the destination that counts, but the journey itself”.

There’s a rich taspestry of Italian DNA roots at play in Etro in this moment, even if the brand is now majority-owned by LVMH-backed L Catterton. So goodbye to the Etro family and hello to Marco de Vincenzo.

Given the times we are living in and the storied history of the Etro brand, including the legendary timing of its birth [and a quick Google search] give that brand DNA a big hug. Note that I’ve also learned that brands have made conscious efforts to wipe Google clean of certain aspects of their history.

But you, dearest Etro with your magic-carpet ride, global-nomad, people-loving history, you have riches in 2022. Honor them, because you look good to go, Etro.

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Ashley, Carolyn, Hailey by Henrik Purienne in Le Goût de M #2, 2022

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Ashley, Carolyn, Hailey by Henrik Purienne in Le Goût de M #2, 2022

America’s top models hijack locker room classics and on the road denim essentials, beloved from sea to shining sea. The ensemble poses in M Magazine’s 'Le Goût du Monde' biannual issue combining travel and fashion, gastronomy and perhaps a dash of politics.

Models Ashley Graham, Carolyn Murphy, Hailey Bieber, Majesty Amare, and Olivia Taylor are styled by Emmanuelle Alt in ‘American Beauty’, lensed by Henrik Purienne./ Hair by Hikaru; makeup by Homa Safar

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Marry Priceless Jewelry with Chic, Fine-Fibers Simplicity by Henrik Purienne for WSJ Magazine

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Marry Priceless Jewelry with Chic, Fine-Fibers Simplicity by Henrik Purienne for WSJ Magazine

If you fancy Graff High Jewelry will ball gowns and not a summer cashmere sweater, WSJ Magazine says “think outside of your self-imposed, where to wear high jewelry rules.” AOC believes that finding the right pairing is crucial or you will look like you are auditioning for a rerun of ‘Dallas’. No offense, Dame Joan Collins.

The winning backdrop in most of these images is a cream, mushroom, ivory or similar neutral-colors, luxe-yarns summer sweater — preferably sustainable from a brand like Loro Piana.

Models Lala Olsson and Lary Muller are lensed by Henrik Purienne in soft-lens, soothing images that assure us nary one eyebrow will be raised in the best country clubs — if you have the quiet moxie to take the plunge.

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Rianne Van Rompaey Honors the 1990s in M le Magazine du Monde | AOC Is Standing Guard

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Rianne Van Rompaey Honors the 1990s in M le Magazine du Monde | AOC Is Standing Guard

Top model Rianne Van Rompaey covers the November 27, 2021 M le Magazine du Monde in a fashion story that honors the ‘90s. M’s IG describes the 1990s as a “decade of demanding style, of which the Japanese designers were the masters. A clean style, a little cerebral, overflowing with energy. For uncompromising elegance.”

The 1990s Were a Setback on Many Fashion Fronts

Some have pointed out that this decade of demanding style demanded size 0 bodies in fashion magazines. The size 4-6 supermodels were increasingly no longer the body types favored by fashion editors and the fashion business leaders who sought to disempower the supers.

Many of us are digging our feet deeply into the pavement, determined to NOT have any 90s redo in a literal sense.

AOC believes that an entire rollback to size 0 white women models tripping over each other for prime time exposure will not happen in the age of social media. Then again, AOC didn’t believe the January 6 insurrection at the US capitol was possible. And we never believed that Donald Trump would become president.

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Edita Vilkeviciute Is Sensual Goddess in Vogue Paris November 2020 by Henrik Purienne

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Edita Vilkeviciute Is Sensual Goddess in Vogue Paris November 2020 by Henrik Purienne

Photographer Henrik Purienne’s (IG) rise continues with another boost from Vogue Paris in the November 2020 issue. A sensual, sultry Edita Vilkeviciute assumes earth goddess status in L'Été Indien, styled by Morgane Bedel.

Henrik Purienne Eyes Edita Vilkeviciute As Sensual Goddess in Vogue Paris November

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Edita+Vikleviciute+by+Henrik+Purienne+vogue+Paris+Nov+2020+(3).jpg

Edita Vilkeviciute Is Sensual Goddess in Vogue Paris November 2020 by Henrik Purienne

Photographer Henrik Purienne’s (IG) rise continues with another boost from Vogue Paris in the November 2020 issue. A sensual, sultry Edita Vilkeviciute assumes earth goddess status in L'Été Indien, styled by Morgane Bedel.