The Louis Vuitton Cruise 2025 Campaign is a modernist vision inspired by artistic director Nicolas Ghesquière’s choice of Barcelona, as the site for the actual runway show on May 23.

Specifically, the site was the Hypostyle Room of Antoni Gaudi’s Park Güell, a roofed hall whose mosaic ceilings are a Gaudi signature. There was little actual Gaudi inspo in the clothes on the Barcelona runway and featured now in the new Louis Vuitton campaign shot by Jamie Hawkesworth [IG], with creative direction by Charles Levai and Kevin Tekinel.

Campaign models Cara Schadel, Larissa Moraes, Libby Bennett, Mona Tougaard and Thea Almqvist pose against yet another face of the Mediterranean, writing in photos a love letter to a beloved Barcelona.

The campaign is styled by Florent Buonomano and Marie-Amélie Sauvé. / Hair by Duffy; makeup by Hiromi Ueda