Louis Vuitton Ambassador Jun Ji-hyun Covers ELLE Korea November 2024 by JANGDUKHWA

Louis Vuitton Ambassador Jun Ji-hyun Covers ELLE Korea November 2024 by JANGDUKHWA

In October, Louis Vuitton added South Korean actor Jun Ji-hyun to its list of star-studded ambassadors. In the November 2024 issue of ELLE Korea, she wears Louis Vuitton in one of FOUR fashion stories focused on the House’s ambassadors.

Photographer JANGDUKHWA [IG], [JANG Duk-Hwa] captures the fashion story, styled by HWANG Jung-Won. / Hair by BAEK Heung-Kwon; makeup by Sino Choi

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Marjan Jonkman Poses at Pescetrullo for ODDA 27 Lensed by Alessandro Timpanaro

Marjan Jonkman Poses at Pescetrullo for ODDA 27 Lensed by Alessandro Timpanaro

Louis Vuitton takes the spotlight in ODDA 27’s [IG] “Walk My Way” October 2024 issue. Model Marjan Jonkman poses in ‘The Future is a Beautiful Time’, lensed by photographer Alessandro Timpanaro [IG] with styling by Roberta Console. / Makeup and hair by Manuela Balducci

ODDA’s creative crew travels to Southern Italy’s Puglia region, home to Pescetrullo [IG], designed by the late Gaetano Pesce.

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Mirakela Love in 'Hello, Sunshine' by Kai Z Feng for ELLE Australia September 2024

Mirakela Love in 'Hello, Sunshine' by Kai Z Feng for ELLE Australia September 2024

Rising model Mirakela Love, a 5’11” beauty of Norwegian-Gambian heritage, graces the pages of ELLE Australia’s [IG] September 2024 issue. Naomi Smith styles Love in ‘Hello, Sunshine’, a Louis Vuitton fashion story lensed by Kai Z Feng [IG]. / Hair by Ramsell Martinez; makeup by Sarah Uslan

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Louis Vuitton's 'Awakened Hands, Awakened Minds' High Jewelry in Vogue Taiwan September 2024

Louis Vuitton's 'Awakened Hands, Awakened Minds' High Jewelry in Vogue Taiwan September 2024

Vogue Taiwan’s [IG] September 2024 issue shimmers with key pieces from Louis Vuitton’s ‘Awakened Hands, Awakened Minds’ high jewelry collection.

Pablo Patane styles the fashion story with jewelry selections by Chat Hsu. Model Ine Michelmann poses for photographer Tim Verhallen [IG]./ Makeup by Tiziana Raimondo

AOC featured the specifics and storyline behind the new Louis Vuitton ‘Awakened Hands, Awakened Minds’ high jewelry collection here.

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Louis Vuitton's Awakened Hands, Awakened Minds High Jewelry for SCMP Style

Louis Vuitton's Awakened Hands, Awakened Minds High Jewelry for SCMP Style

SCMP Style [South China Morning Post] [IG] September 2024 issue turns its attention to Louis Vuitton’s ‘Awakened Hands, Awakened Minds’ high jewelry collection.

The all Louis Vuitton fashions are styled by Brit Cato for models Biliny Mabil and Myriam Chenesseau. Photographer Marco Cella [IG] captures the high-minded jewelry in all its splendor. / Hair by Anne Sofia Begtrup; makeup by Anga Borodina

The first chapter — ‘Awakened Hands’ — is comprised of 100 unique pieces inspired by an important moment in world history. The French Revolution of 1789 brought down the Monarchy and the ancien régime, resulting in the beheading of King Louis XVI and his famous wife, Marie Antoinette.

With the end of royal court rule in France, artisans were free to explore their own creativity and ‘savoir faire’. This cultural explosion in artisan experimentation and free-thinking — coupled with an expanding wealthy clientele supporting their efforts — greeted 16-year-old Louis Vuitton when he arrived in Paris in 1837.

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Lilli Cummings Wears Louis Vuitton in Sydney Metro for Bazaar Australia September 2024

Lilli Cummings Wears Louis Vuitton in Sydney Metro for Bazaar Australia September 2024

Louis Vuitton Women delivers “a masterclass in modern femininity”, writes Harper’s Bazaar Australia and New Zealand [IG] in a fashion story featuring Lilli Cummings.

Jillian Davison adds graphic motifs, elegant embroidery and glamour-defining gloves to the fashion mix shot at the futuristic new Sydney Metro by Emma Summerton [IG].

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Abdu Ndiaye in Louis Vuitton Mens by Carlos Teixeira for GQ Brasil September 2024

Abdu Ndiaye in Louis Vuitton Mens by Carlos Teixeira for GQ Brasil September 2024

Photographer Carlos Teixeira [IG] is “very happy” with his new Louis Vuitton Men's story for GQ Brasil’s September 2024 issue. / Beauty by Junior Queiros and Loriane Leger

Styled by Lucio Fonseca, Pharrell’s fashion tribute to the American West is very much at home on model Abdou Ndiaye, shot in a nature-lovers park in Paris.

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'Desert Mirage' Louis Vuitton Summer by Vladimir Marti for Grazia International July 2024

'Desert Mirage' Louis Vuitton Summer by Vladimir Marti for Grazia International July 2024

Rising model Kuany Atem is styled by Anna Castan in ‘Desert Mirage’, a vibrant, Louis Vuitton summer fashion story. Photographer Vladimir Marti [IG] captures Atem for Grazia International July 2024 [IG]./ Hair by Jean-Luc Amarin; producer Jean-Marc Mondelet

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Louis Vuitton Handbag Lovers Once Again Learn About Women on the High Seas

Louis Vuitton Handbag Lovers Once Again Learn About Women on the High Seas

The Louis Vuitton Leather Goods Campaign Spring-Summer 2024 returns to the high seas with an extension of their Louis Vuitton Nautical Summer Capsule that focuses on Vuitton’s best handbags.

Lensed by Ethan James Green [IG] against the ancient backdrop of Mediterranean world waters, the campaign steps into AOC’s earlier Louis Vuitton Nautical campaign discussion of women in the world of Olympic sailing.

Today models Chu Wong, Ida Heiner and Sacha Quenby inspires a deeper question by AOC.

Did Women Sail in Ancient Waters?

Based on our best AI, Phoenician women were known to be skilled sailors who played a crucial role in the maritime trade network of the ancient world. These women were involved in various aspects of seafaring, including navigation, trading, and ship maintenance. Their expertise in sailing and trading helped establish Phoenicia as a dominant maritime power in the Mediterranean.

The scarcity of direct historical records makes it difficult to paint a complete picture, yet through the analysis of artifacts, writings by ancient historians, and mythological tales, we begin to see indications of women's participation.

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Louis Vuitton Flight Mode Summer 2024 Honors New Paris LV Flagship Élysée Palace Hotel

Louis Vuitton Flight Mode Summer 2024 Honors New Paris LV Flagship Élysée Palace Hotel

Louis Vuitton introduces its Flight Mode summer 2024 collection for global travelers. The colorful collection is inspired by vibrant colors like yellow and also prints inspired by travel stamps connected to the famous Élysée Palace Hotel in Paris.

The newly-introduced Monogram canvas bags, like the Keepall and Side Trunk, are decorated with colorful Élysée Palace Hotel stamps. Built in 1896 in the Art Nouveau style, the Elysée Palace hotel — most recently the headquarters of HSBC Bank in Paris — is under a spectacular renovation as the first Louis Vuitton flagship hotel, scheduled to open in 2026. Read more details in our January 2024 post.

Apparently this ‘insider information’ about the reason Louis Vuitton is inspired in its Flight Mode summer 2024 collection by the Elysée Palace hotel was not in the LV press release. It’s not in their IG either.

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Is Hermés Overtaking Louis Vuitton a Click-Bait Pipe Dream? Or a Scientific Math Possibility

Is Hermés Overtaking Louis Vuitton a Click-Bait Pipe Dream? Or a Scientific Math Possibility

Writing for B of F, Kit Rees cites Citibank analyst Thomas Chauvet’s April 12 note making the case that “Hermès has potential to surpass LVMH’s flagship Louis Vuitton in the coming years.”

Chauvet is a Managing Director heading up Citi’s European Luxury Goods Equity Research team in London. He argues that based on Hermés, best-known for its Birkin bags, hitting the “symbolic” €20 billion ($21.3 billion) level by 2027 or before, they will be in a position to overtake Louis Vuitton, who reached that milestone in 2022.

How this argument of Hérmes overtaking Louis Vuitton by reaching $21.3 billion in 2027, when Louis Vuitton compounded at +10% 2023-27 gives us $34.3 billion in 2027 is absolutely a key reason why I don’t have Thomas Chauvet’s job.

But read me anyway.

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Louis Vuitton's Nicholas Ghesquiere and Rianne van Rompaey for W Magazine China

Louis Vuitton's Nicholas Ghesquiere and Rianne van Rompaey for W Magazine China

Louis Vuitton French-Belgian creative director Nicolas Ghesquière carried the celebration of his 10 years in the role into the April 2024 Archives issue of W Magazine China [IG]. Vuitton muse and Ghesquière’s close friend Rianne van Rompaey joins him in a fashion story highlighting the iconic looks from more than 30 collections.

Marie-Amélie Sauvé styled the spare and crisp presentation lensed by Alasdair McLellan [IG]./ Makeup by Hiromi Ueda; hair by Damien Boissinot

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Sailing to Paris 2024 Olympics with Louis Vuitton Nautical Summer Capsule, Crewed by Women

Sailing to Paris 2024 Olympics with Louis Vuitton Nautical Summer Capsule, Crewed by Women

Louis Vuitton is in Olympic Games Paris 2024 countdown, as a lead brand in LVMH’s role as a top sponsor of this summer’s games.

Dropping the new Louis Vuitton Nautical Capsule 2024 this weekend reminds us that some fashion trends truly possess heritage status — in the way that the Olympics are heritage.

Women, Sailing and the Olympics

The world has changed almost beyond recognition since the summer of 1924 — the last time Paris hosted the summer Olympics. One simple statistic grabs our attention immediately: 2954 men competed in the 1924 games and 135 women. AOC digs deep into women in competitive sailing a century ago.

Louis Vuitton's foray into the prestigious realm of sailing and its premier position in the LVMH sponsor umbrella of the Paris 2024 Summer Games spills next into Barcelona, where Louis Vuitton hosts in late August 2024 the America's Cup Challenger Selection Series. Hosting the event since 1983 and subsequently renamed the Louis Vuitton Cup, it culminates in the race for a new America’s Cup Winner.

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Rumor: Louis Vuitton Is At Bat for Beverly Hills Cheval Blanc Property

Rumor: Louis Vuitton Is At Bat for Beverly Hills Cheval Blanc Property

WWD shared the unconfirmed rumor that Louis Vuitton hopes to take over the defeated proposal for a 109-key Cheval Blanc hotel on the 50,000 sq foot property on Rodeo Drive in Beverly Hills.

LVMH thought they had a deal going last spring for the Cheval Blanc in Beverly Hills. AOC knew LVMH had the wrong team negotiating on their behalf, long before we wrote the end of the very close vote story.

Weekend Paris Protests at New Louis Vuitton Hotel Site

The circumstances of the 2023 Cheval Blanc Beverly Hills no-vote is even more relevant today, after protesters took over the Paris construction site of the new Louis Vuitton hotel and store in Paris this weekend.

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Sophie Turner in a Decade of Louis Vuitton Style for Harper's Bazaar Germany February 2024

Sophie Turner in a Decade of Louis Vuitton Style for Harper's Bazaar Germany February 2024

Actor and Louis Vuitton ambassador Sophie Turner is styled by Kai Margrander in this LV fashion story lensed by Sofia Sanchez and Mauro Mongiello [IG] for Harper’s Bazaar Germany [IG] February 2024./ Hair by James Rowe; makeup by Alex Babsky

Louis Vuitton women’s artistic director Nicolas Ghesquière is celebrating 10 years with the luxury house, with the renewal of his contract for another five years.

Turner wears largely archival pieces covering the designer’s decade-long tenure. The bold orange and black, big graphics dress is from the 2017 cruise collection, for example.

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LVMH Reports Record 2023 Financial Results Adding $30 Billion to Market Value

LVMH Reports Record 2023 Financial Results Adding $30 Billion to Market Value

Louis Vuitton, Moët & Chandon and Hennessy [LVMH] reported 2023 year-end sales of 86.15 billion euros [$93.46 billion], representing a 10% organic increase in fourth quarter and a 13% organic growth yearly increase against 2022.

Profit from recurring operations stood at €22.8 billion for 2023, up 8%. The current operating margin remained stable with respect to 2022. In addition, LVMH has advised the markets that it anticipates no further price increases across its business units in 2024.

Now that he is back to being the richest man in the world, thanks to a 12% rise in LVMH’s stock price on Friday, Arnault’s practice of engaging his children in collective conversations around every aspect of the entire LVMH business over Zoom lunches — early breakfast in New York — reminds us that the family is not a Rupert Murdoch-like clan of cannibals.

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America’s Black Cowboys, As Tributed by Pharrell Williams for Louis Vuitton Fall-Winter 2024 Men’s Collection: Pt 1 of a French-American Cowboys Story

America’s Black Cowboys, As Tributed by Pharrell Williams for Louis Vuitton Fall-Winter 2024 Men’s Collection: Pt 1 of a French-American Cowboys Story

Historians estimate that in the latter half of the nineteenth century, one in four American cowboys was black. Anne of Carversville seriously doubts that this reality is taught in the history classes of American schools. Additionally, an estimated 12% of cowboys were Mexican.

Thanks to the January 18th Louis Vuitton Fall-Winter 2024 Men’s Collection show at the Jardin d’Acclimatation in Paris, this historical lens of exploration is opened wide. AOC is both incredulous and excited to tell this story. But first — a look at the highly-praised, Louis Vuitton Men Creative Director Pharrell Williams Fall-Winter 2024 show.

Black Cowboys and Slavery

The history of black cowboys in America is deeply intertwined with the legacy of slavery and the Civil War. Prior to Emancipation, many enslaved African Americans were forced into labor on plantations, including working with cattle. Other African Americans went west to California as slaves of gold miners and to Utah as slaves of Mormons.

Texas became the largest home to black cowboys.

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K-Pop Louis Vuitton Ambassadors LE SSERAFIM in Seoul-Exclusive Bag Campaign

K-Pop Louis Vuitton Ambassadors LE SSERAFIM in Seoul-Exclusive Bag Campaign

The South Korean girl band LE SSERAFIM were the stars at the after party following the Pre-Fall Louis Vuitton show in April, 2023. Today they are ambassadors for Louis Vuitton, the largest, most dynamic and culturally-engaged luxury brand in the world.

Their debut act places LE SSERAFIM in a campaign for a bag capsule exclusive to the South Korean market, against a visual backdrop of Jamsugyo Bridge.

Vuitton enlisted "Squid Game" director Hwang Dong-hyuk to help build the scenography for the April 2023 show, the first-ever fashion production on the landmark Jamsugyo Bridge in Seoul.

Knowing Seoul as well as Anne does, the Louis Vuitton fashion show on the iconic bridge was surely was a landmark event and source of enormous cultural pride and good will for Louis Vuitton in South Korea.

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