Riccardo Tisci’s departure from Burberry is not unexpected — and none of the rumblings questions around Tisci’s design talent of vision. The question involved much more the continuation of his edgy and goth aesthetic at Burberry — the look that brought him great notoriety and success at Givenchy.

Most creatives and fashion writers don’t engage themselves in a brand’s financial performance. Loving a collection is all that counts. Choosing words that should not be misconstrued by readers, Vogue’s Sarah Mower queried the strategic wisdom of Tisci’s “border-free, non-nationalistic points of view.”

When AOC looked at financial performance under Tisci’s Burberry, clearly the brand basically treaded water. For every new Burberry customer, the luxury brand lost an existing one.