Dior Fall 2022 Campaign by Brigitte Niedermair Hugs Mariella Bettineschi's Male Gaze Reversal

Dior Fall 2022 Campaign by Brigitte Niedermair Hugs Mariella Bettineschi's Male Gaze Reversal

In the Fall 2022 campaign, Chiuri is inspired by the objectified female subjects of ‘Old Masters’, as transformed by living Italian feminist artist Mariella Bettineschi. In the fashion show, the models clearly referenced the women in Renaissance paintings, but reborn as women and girls with their own agency and ability to understand the ways of the world at work around them.

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Dior Pre-Fall 2022 Campaign Lensed by Alice Mann with Sofia Steinberg, Maryel Uchida

Dior Pre-Fall 2022 Campaign Lensed by Alice Mann with Sofia Steinberg, Maryel Uchida

The overall effect of Dior’s pre-fall 2022 fashion statement channels British pop-punk style, embodying a spirit of defiance and individualism in its embrace of the many ways young women can dress.

Given the sweep of anti-LGBTQIA+ laws and anti-women’s rights laws sweeping through America’s red states, Chiuri delivered a collection that has political roots as well — at least in America.

Like myself, Chiuri used her youthful rebellion against the harsh edges and austerity of a Catholic school uniform — and the perpetual guilt enforced on young women by the Catholic hierarchy — as a foundation for the collection’s visual aesthetic. ~ Anne

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Dior's Spring 2022 Ad Campaign and New Bergdorf Goodman Shop Explode with Optimism

Dior's Spring 2022 Ad Campaign and New Bergdorf Goodman Shop Explode with Optimism AOC Fashion

Dior releases its Spring 2022 campaign, with its show-stopping, jewel-like colors and sporty vibe. Marc Bohan’s 1961 ‘Slim Look’ wasn’t the only important heritage reference mined for Maria Grazia Chiuri’s spring 2022 show. Bohan’s Dior Sport line was also center stage.

The Dior design vision represents a 180-degree turn in the road from Dior’s Olympics Grecian goddess resort show. As opposed to enduring the pandemic, Chiuri chose to fight back with bold colored, contagious optimism and the ‘60s global spirit of female liberation.

Seeing the unity of dress among young women from America to Britain, Sudan and Afghanistan — YES, Sudan and Afghanistan — reminds us of the perilous, patriarchal attempts worldwide to deny women their own self-determination. The images from that time period are almost impossible to believe, and they certainly created a horrific backlash against women’s fashion integration into global public spaces, previously occupied by men.

Italian artist Anna Paparatti and the legendary Roman nightclub the Piper Club inspired Chiuri’s design direction, one that pays homage to 1960s pop style with a crayola-colors explosion of boundary-crashing, purposeful ‘60s design.

The Spring 2022 campaign is lensed by Brigitte Niedermair [IG] and is timed with the opening of Dior’s new boutique at Bergdorf Goodman New York. References to the new Dior Bergdorf shop — see end of post — are lensed by Francis Dzikowski [IG] courtesy of Bergdorf Goodman.

Music for the events is set to the beat of Daft Punk’s ‘Around the World’, with video by Fabien Baron and choreography by Matilda Fleberg.

The Campaign

Models include Maryel Uchida, Naomi Ekindi, Sculy Mejia and Steinberg. Performers Angela Arcueno, Ahtayaw Ea, Soleila Chaou, Nicolas Huchard, Shirwann Jeammes, Laureen Parruitte and Julia Spiesser also appear in the Dior Sporty runway and campaign images.

Dior Cruise 2022 Campaign in Athens by Julia Hetta Mixes Goddess Gowns, NIKE Sneakers

Dior Cruise 2022 Campaign in Athens by Julia Hetta Mixes Goddess Gowns, NIKE Sneakers

Dior’s spectacular June Cruise 2022 show took place at the home of the modern Olympics, the Panathenaic Stadium in Athens. Now we have images from the campaign featuring Chai Maximus, Maryel Uchida, Selena Forrest and Steinberg. Elin Svahn styles the campaign. Fabien Baron provides art direction with photography by Julia Hetta.

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Steinberg in Prada by Elizaveta Porodina for POP Magazine FW 2021

Steinberg in Prada by Elizaveta Porodina for POP Magazine FW 2021

Model Steinberg is styled by Danielle van Camp in ‘FAITH / PRADA + SIMONS: The Enchanted Alliance. Elizaveta Porodina [IG] brings her identifiable lens style to Pop Magazine’s FW 2021 issue./ Hair by Olivier Schwalder; makeup by Cecile Paravina; art direction by Ben Kelway

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Steven Meisel Captures Max Mara Fall Winter 2021 70th Anniversary Campaign

Steven Meisel Captures Max Mara Fall Winter 2021 70th Anniversary Campaign

Models Amar Akway, Chloe Oh, Jits Bootsma, Malgosia Bela, Mona Tougaard and Sofia Steinberg lead the parade of celebrations around Italian luxury brand Max Mara’s 70th Anniversary campaign. Photographer Steven Meisel captures the Fall Winter 2021 campaign celebrating today’s Max Mara woman in the eyes of creative director Ian Griffiths: unique, intelligent, self-assured, accomplished, witty and wise. Campaign stylist Carine Roitfeld would most certainly concur./ Hair by Olivier Schawalder; makeup by Pat McGrath

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Dioramour FW2021 Capsule Collection Adores China's August V-Day by Sarah Blais

dior-dioramour-capsule-fall-2021-ad-campaign collage-.jpg

Dioramour FW2021 Capsule Collection Adores China's August V-Day by Sarah Blais AOC Fashion

In China, Valentine’s Day is celebrated on August 14, 2021. Dior’s artistic director Maria Grazia Chiuri embraces the power of love with the Dioramour ready-to-wear and home gifts collection inclding DiorMaison Limoges porcelain mugs and dinnerware.

In a bold mix of black, white and red, the Dioramour capsule from the Dior AW 2021 collection hugs the fantasy of fairy tales and 'Alice in Wonderland' with 'D-Chess' checks giving graphic impact to a motorcycle jacket, bucket hat, sweater and silk scarf, and a 'D-Royaume d'Amour' motif scrawled across a white tee.

Sarah Blais [IG] captures the Dioramour collection with video by Fabien Baron. Models are Sofia Steinberg and Maryel Uchida.

Elizaveta Porodina's Dior Fall 2021 Campaign Is Modern Femininity Liberated

Elizaveta Porodina's Dior Fall 2021 Campaign Is Modern Femininity Liberated

Dior’s artistic director Maria Grazia Chiuri taps photographer Elizaveta Porodina to shoot its fall 2021 campaign. Chiuri favors female photographers who blur the line between photographic images and paintings.

“Through these graphic metamorphoses a singular, contemporary femininity emerges, more liberated than ever,” the house said in a statement.

Dior’s fall collection is rich in fairytale references and a perfect jumping off point for the Russian-born Porodina who was trained as a clinical psychologist. Her relationship with the camera evolved as a form of personal therapy apart from her clinical practice.

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Brigitte Niedermair Flashes Acid Pop Arty Dior Fall 2021 Campaign

Brigitte Niedermair Flashes Acid Pop Arty Dior Fall 2021 Campaign

Creative Director Maria Grazia Chiuri changes course for her Dior Fall 2021 campaign, turning her gaze from photographer Elina Kechicheva’s Carvaggio-inspired Spring 2021 campaign to vibrant, pop art colors images in tart yellow, lime green and pink for fall.

Photographer Brigitte Niedermair [IG] returns to Dior, creating vivid Fall 2021 images that convey vitality and optimism. Artist Maripol, [IG] described as “the gatekeeper of ‘80s club culture”, also worked on the campaign, Polaroid in one hand.

Vito Fernicola's Modern Sparkle Queens for Vogue Russia December 2020

Vito Fernicola's Modern Sparkle Queens for Vogue Russia December 2020

Models Sofia Steinberg and Simona Kust are styled by Katerina Zolototrubova in futuristic, body-con, strappy sensuality lensed by Vito Fernicola (IG) for Vogue Russia December 2020./ Hair by Kalle Eklund; makeup by Partrick Glatthaar

Georgina Grenville Returns to Versace Pre-Fall 2020 as The Matriarch by Reto Schmid

Georgina Grenville Returns to Versace Pre-Fall 2020 as The Matriarch by Robi Rodriguez

Versace convenes at a moneyed mansion on the shores of Lake Cuomo for it’s Pre-Fall 2020 Campaign ‘The Versace House Party’. Model Georgina Grenville plays The Matriarch in the short film. Grenville, who has returned to modeling, starred in Versace’s Fall-Winter 2000 campaign.

Away on business for a few days, The Matriarch’s two rebellious daughters party on and on and on. Days past. The only level of consciousness in the house is the dog, who knows exactly what time it is when the clock strikes noon with The Matriarch en route. Chaos reigns in urgent cleanup. Except for a few House Party balloons in the chandeliers and gold jewelry on the dogs, the enterprising daughters almost pulled it off.

The cast also includes Sofia Steinberg, Cynthia Arrebola, Anita Pozzo, Islam Dulatov, and Ismael Savane. Jacob K styles the shoot with images by Reto Schmid.