Maryel Uchida 'In the Wild' Fashion Story for HTSI Magazine Feb. 11, 2023
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Dior's Resort 2023 Cruise Show and Ad Campaign in Seville Makes Arnault a 21st Century Medici Name
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The New Medicis
My own takeaways from this extraordinary Dior Cruise 2023 show in Seville is the idea that LVMH, in particular, with its Arnault family really represents the 21st century House of Medici.
Dior is the leader of the pack, presenting a cruise 2023 show that celebrated flamenco artist Carmen Amaya, the first female flamenco dancer to wear men’s clothes, in the 1950s; and centuries of intellectual learning and advancement — much of it closed to women. Chiuri unleashes her history lessons always in her collectons.
The layers of cultural influence in the Dior show are staggering. But this visionary attitude is on display in many LVMH brands.
Their direct support of the artists and creative talent gives the Arnualt family enormous power. Given the alternatives, I am all for it, because the world of rich people is not going anywhere. AOC admits we try to influence this world.
Read MoreDior Fall 2022 Campaign by Brigitte Niedermair Hugs Mariella Bettineschi's Male Gaze Reversal
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In the Fall 2022 campaign, Chiuri is inspired by the objectified female subjects of ‘Old Masters’, as transformed by living Italian feminist artist Mariella Bettineschi. In the fashion show, the models clearly referenced the women in Renaissance paintings, but reborn as women and girls with their own agency and ability to understand the ways of the world at work around them.
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Dior Chez Moi Capsule 2022 Bursts Into Vivid Blooms, Homewear and Accessories
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Do you dream in technicolor? With so many creatives on AOC, it seems like we should be on high-voltage, color blast. Understanding the likely good endorphins-generating power of dopamine dressing, Dior’s Maia Grazia Chiuri pulled out all the color stops in her Spring 2022 Dior Chez Moi Capsule Collection.
Stars of the Chez Moi collections are Chai Maximus, Jahika Gonzalez, and Maryel Uchida, styled by Elin Svahn. Set design is by Alexander Bock.
Read MoreDior Pre-Fall 2022 Campaign Lensed by Alice Mann with Sofia Steinberg, Maryel Uchida
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The overall effect of Dior’s pre-fall 2022 fashion statement channels British pop-punk style, embodying a spirit of defiance and individualism in its embrace of the many ways young women can dress.
Given the sweep of anti-LGBTQIA+ laws and anti-women’s rights laws sweeping through America’s red states, Chiuri delivered a collection that has political roots as well — at least in America.
Like myself, Chiuri used her youthful rebellion against the harsh edges and austerity of a Catholic school uniform — and the perpetual guilt enforced on young women by the Catholic hierarchy — as a foundation for the collection’s visual aesthetic. ~ Anne
Read MoreDior's Spring 2022 Ad Campaign and New Bergdorf Goodman Shop Explode with Optimism
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Dior's Spring 2022 Ad Campaign and New Bergdorf Goodman Shop Explode with Optimism AOC Fashion
Dior releases its Spring 2022 campaign, with its show-stopping, jewel-like colors and sporty vibe. Marc Bohan’s 1961 ‘Slim Look’ wasn’t the only important heritage reference mined for Maria Grazia Chiuri’s spring 2022 show. Bohan’s Dior Sport line was also center stage.
The Dior design vision represents a 180-degree turn in the road from Dior’s Olympics Grecian goddess resort show. As opposed to enduring the pandemic, Chiuri chose to fight back with bold colored, contagious optimism and the ‘60s global spirit of female liberation.
Seeing the unity of dress among young women from America to Britain, Sudan and Afghanistan — YES, Sudan and Afghanistan — reminds us of the perilous, patriarchal attempts worldwide to deny women their own self-determination. The images from that time period are almost impossible to believe, and they certainly created a horrific backlash against women’s fashion integration into global public spaces, previously occupied by men.
Italian artist Anna Paparatti and the legendary Roman nightclub the Piper Club inspired Chiuri’s design direction, one that pays homage to 1960s pop style with a crayola-colors explosion of boundary-crashing, purposeful ‘60s design.
The Spring 2022 campaign is lensed by Brigitte Niedermair [IG] and is timed with the opening of Dior’s new boutique at Bergdorf Goodman New York. References to the new Dior Bergdorf shop — see end of post — are lensed by Francis Dzikowski [IG] courtesy of Bergdorf Goodman.
Music for the events is set to the beat of Daft Punk’s ‘Around the World’, with video by Fabien Baron and choreography by Matilda Fleberg.
The Campaign
Models include Maryel Uchida, Naomi Ekindi, Sculy Mejia and Steinberg. Performers Angela Arcueno, Ahtayaw Ea, Soleila Chaou, Nicolas Huchard, Shirwann Jeammes, Laureen Parruitte and Julia Spiesser also appear in the Dior Sporty runway and campaign images.
Dior Cruise 2022 Campaign in Athens by Julia Hetta Mixes Goddess Gowns, NIKE Sneakers
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Dior’s spectacular June Cruise 2022 show took place at the home of the modern Olympics, the Panathenaic Stadium in Athens. Now we have images from the campaign featuring Chai Maximus, Maryel Uchida, Selena Forrest and Steinberg. Elin Svahn styles the campaign. Fabien Baron provides art direction with photography by Julia Hetta.
Read MoreDioramour FW2021 Capsule Collection Adores China's August V-Day by Sarah Blais
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Dioramour FW2021 Capsule Collection Adores China's August V-Day by Sarah Blais AOC Fashion
In China, Valentine’s Day is celebrated on August 14, 2021. Dior’s artistic director Maria Grazia Chiuri embraces the power of love with the Dioramour ready-to-wear and home gifts collection inclding DiorMaison Limoges porcelain mugs and dinnerware.
In a bold mix of black, white and red, the Dioramour capsule from the Dior AW 2021 collection hugs the fantasy of fairy tales and 'Alice in Wonderland' with 'D-Chess' checks giving graphic impact to a motorcycle jacket, bucket hat, sweater and silk scarf, and a 'D-Royaume d'Amour' motif scrawled across a white tee.
Sarah Blais [IG] captures the Dioramour collection with video by Fabien Baron. Models are Sofia Steinberg and Maryel Uchida.
Elizaveta Porodina's Dior Fall 2021 Campaign Is Modern Femininity Liberated
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Dior’s artistic director Maria Grazia Chiuri taps photographer Elizaveta Porodina to shoot its fall 2021 campaign. Chiuri favors female photographers who blur the line between photographic images and paintings.
“Through these graphic metamorphoses a singular, contemporary femininity emerges, more liberated than ever,” the house said in a statement.
Dior’s fall collection is rich in fairytale references and a perfect jumping off point for the Russian-born Porodina who was trained as a clinical psychologist. Her relationship with the camera evolved as a form of personal therapy apart from her clinical practice.
Read MoreLouis Vuitton News: Resort 2020 Campaign | World AIDS Day RED Sneaker | Mobile LV Shop
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