This Is Sotheby's? The Stories Kristina O'Neill Can Tell As Head of Sotheby's Media

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This Is Sotheby's? The Stories Kristina O'Neill Can Tell As Head of Sotheby's Media

Kristina O’Neill, former EIC of WSJ Magazine is now installed at Sotheby’s as Head of Sotheby’s Media and editor-in-chief of a revamped Sotheby’s Magazine.

What an exciting creative road lies ahead of her. AOC raises this topic because O’Neill seems perfectly primed to tap into the creative and business evolution going on at the world’s largest auction house. Visually, it’s one that expands the customer base and also acquires “heart” along the way.

O’Neill can catch the modernized Sotheby’s football and run with it. Her decade of work at WSJ Magazine reveals her status as a change agent. Only someone like AOC who can easily call up a decade of her work for review is aware that O’Neill was featuring Black talent long before the summer of 2020.

British-Ghanaian photographer Campbell Addy comes to mind. Outside of a small feature in British Vogue in 2018, Addy shot for WSJ Magazine before any of the other major magazines.

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Will Sotheby's Magazine Cover LeNell Santa Ana Camacho's Whisky Journey Red Hook to Birmingham?

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Will Sotheby's Magazine Cover LeNell Santa Ana Camacho's Whisky Journey Red Hook to Birmingham?

When former editor in chief of WSJ Magazine Kristina O’Neill departed her position in April 2023, the luxury fashion and style world knew she was going somewhere important.

Kristina O’Neill has been named editor in chief of the new Sotheby’s Magazine, starting Jan. 8. She will report directly to Gareth Jones, Sotheby’s chief marketing officer.

In perhaps the best story of all, Sotheby’s recent American whisky auction set new records with two big blockbusters. LeNell’s Red Hook Rye 23 Year and Rathskeller Rye, each sold far beyond their highest initial estimate ranges. The LRHR 23 year scoring $56,250 (est range $20,000 – $30,000) and RR grabbing $37,500 ($18,000 – $24,000).

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