Diet Prada Takes Victoria's Secret To Task For Ripping Off Fleur du Mal Lingerie

In May 2019, Fast Company profiled the highly-influential Diet Prada’s work calling out copycat fashion designers and championing new ones. Diet Prada cofounders Tony Liu and Lindsey Schuyler are among Fast Company’s Most Creative People of 2019.

Victoria’s Secret can’t seem to stay out of the news. Not only has VS landed on Diet Prada’s front page Instagram for knocking off their former design director, but the post gave Diet Prada the opportunity to slice a bit of VS flesh over the Jeffrey Epstein scandal.

First, the VS knockoff of Fleur du Mal’s “appliquéd Lily bras and panties, dupes of which unsurprisingly showed up for sale on VS’ website and Instagram two days ago (at half the price),” writes Diet Prada. The Columbus, Ohio-based lingerie company placed a $12,656 web order from Fleur du Mal online. As a former design and fashion director head at VS,

I agree that brand knocked off Fleur du Mal. In fact, with a knock off that literal, who needs a design staff?

I agree that brand knocked off Fleur du Mal. In fact, with a knock off that literal, who needs a design staff?

Having been the VS Design Director from 2008-2011. Jennifer Zuccarini, Fleur du Mal’s founder, who previously co-founded the lingerie brand Kiki de Montparnasse in 2005, perhaps wondered what was happening with an order that size. I’m assuming that multiples were ordered — perhaps even enough for a test in a store or two.

Not only does Victoria’s Secret not need more bad publicity of any kind right now, but Diet Prada took the opportunity to discuss the Victoria’s Secret - Jeffrey Epstein connection.

But their troubles don’t stop there (The Fleur du Mal accusation). The recently exposed ties between L Brands’ CEO Les Wexner and Jeffrey Epstein Epstein, sent stock shares of VS’ parent company tumbling to the lowest they’ve been in nearly a decade. Epstein, a close friend and former financial advisor to Wexner, has of course been making headlines after being indicted on child sex trafficking charges. The day of his arrest last weekend, a trove of naked photos of underage girls was uncovered in his Upper East Side mansion, a home that was formerly owned by Wexner and reportedly transferred over to Epstein for $1. Hella shady and creepy, if we’ve ever seen it. Supermodels, it might be time to really rethink your contracts with Victoria’s Secret. Here’s to L Brands’ shares and VS’ profits tumbling even deeper lol.

I covered the latest Victoria’s Secret Epstein problems on July 12 as well. It’s difficult to process all the negative publicity VS has gotten in the last year. My in-depth comments were attached to the newest VS ad campaign. I just checked one VS Angel’s Instagram and she still hasn’t posted her campaign shots. She’s been out of the country but I say it’s no accident. On the 12th, two of the five models didn’t post the new campaign.

Diet Prada Dishes With British Vogue On Using Their Instagram Account For Fashion Industry Changes

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British Vogue informs us about the lineage of Diet Prada's infamous Instagram account by Tony Liu and Lindsey Schuyler launched in December 2014. The duo was outed in October 2017 by The Fashion Law but silence reigned. 

“The time was going to come that we’d need to own it, eventually,” Schuyler told the Business of Fashion in May 2018, during Diet Prada’s official unmasking. Their quest for authority, and to establish themselves as two people with an opinion that matters, has granted Vogue an email interview with “DP” in between their day jobs and the industry events that their exposed identities now affords them.

“We weren't at the point then that we are now,” DP explains of playing down the hype around the account – an amalgam of two fashion addictions: Miuccia Prada and Diet Coke – a year ago. “Now that our work is having a real impact that's often positive, we're excited to own it.”

Owning it involves using Diet Prada as a platform for conscientious conversation around topics like diversity, equality and cultural appropriation.