Kendall Jenner Is Divine Seductress In Mert & Marcus Images For La Perla Fall-Winter 2017

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Kendall Jenner Is Divine Seductress In Mert & Marcus Images For La Perla Fall-Winter 2017

Kendall Jenner strikes again, fronting a deliciously feminine, Gaia-inspired ad campaign for La Perla Fall/Winter 2017. The luxury brand has struggled to find its way in a modern world, but evolves now under the sensual eye of La Perla's first female creative director Julia Haart. 

Haart brings her technological vision in addition to a womanly design vision to La Perla with construction techniques hat incorporate support and structure into pieces made to be worn without undergarments. This strategy in no way excludes the always enticing, exposed bra luxury looks key to the La Perla brand story. 

Mert & Marcus capture the Italy-inspired, Eve ate the apple and we all know what happened next images in a campaign that is warm 

Redtracker | Julia Haart Named LaPerla Creative Director | Internet Uncorks Topic of Women Drinking

Women's News Headlines August 25, 2016

One of the world's most luxurious lingerie brands as a new creative director. La Perla remains best known for its glamorous bras, panties, corsets and slip dresses, but Julia Haart wants to reformulate the brand's ready-to-wear offering.

Haart's vision has elements of Donna Karan's original philosophy -- granted not the perfect white shirt -- but a sense that women can be sensual in a suit. AOC calls her a "smart sensuality woman". 

“I love that La Perla has this sexy, sensual kind of image, and I certainly would never want to change La Perla’s DNA. My idea is that you can embrace your femininity and it doesn’t have to be only in your undergarments. If you’re wearing a suit, a dress, it should be molded to a female form while still being professional, beautiful, chic, elegant—one does not negate the other,” she said.

More headlines:

Sexism is over, according to most men @ Washington Post

The Overlooked Consumer Group (Asian Americans) With Billions to Spend @ The Atlantic

Domestic Abuse Victims Suffer the Same Brain Injuries as Football Players @ New York Magazine

Read on: Women's News Headlines August 25, 2016