Victoria's Secret's 'Dream Lingerie' 2024 Campaign Stop on Its Reinvention Journey

Victoria's Secret's 'Dream Lingerie' 2024 Campaign Stop on Its Reinvention Journey

A quintet of Victoria’s Secret models past and present come together for the Victoria’s Secret ‘Dream Lingerie’ 2024 Campaign. The beauty lineup includes Behati Prinsloo, Candice Swanepoel, Devyn Garcia, Mayowa Nicholas and Taylor Hill. / Hair by Cyndia Harvey; makeup by Lauren Parsons; set design by Andy Hillman

For a professional who joined the Victoria’s Secret business at a 187 store count and stayed a decade as fashion director, head of product development and originally a merchant developing a home store concept, these gorgeous images by Angelo Pennetta [IG] take me into the past.

Certainly, if one is trying to return Victoria’s Secret to its original glory, this is one way to do it. The business has tried everything else in its reinvention journey.

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Jacquie Aiche Rebel Heart 2024 Campaign with Behati and Adam Levine

Jacquie Aiche Rebel Heart 2024 Campaign with Behati and Adam Levine

Victoria’s Secret alum model Behati Prinsloo Levine and husband Adam Levine, of the pop rock band Maroon 5, front the new Jacquie Aiche Rebel Heart [IG].

Photographer Adam Franzino [IG] brings to life a visible electricity and sensual connection between the couple.

"The energy that Adam and Behati give off in the jewels, both independently and together, encapsulates everything that came to mind when I was working on this collection. It's all about sharing your own light with the world. With Adam and Behati, they're both so positive and so energetic, you could just feel the electricity between them on set,” Jacquie Aiche told the press about the campaign.

This is the first campaign that the couple shot together.

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Behati Prinsloo Covers ELLE France April 10, 2020 'Peace & Green' Mother Earth Issue

Behati Prinsloo Covers ELLE France April 10, 2020 'Peace & Green' Mother Earth Issue

Victoria’s Secret Angel Behati Prinsloo (current status unknown) is styled by Marine Braunschvig in ‘Peace & Green’, lensed by Camilla Armbrust for ELLE France April 10, 2020, focused on the environment and health of Mother Earth./ Hair by Adir Abergel; makeup by Karo Kangas

Behati Prinsloo Steps Up For Rhinos in Namibia, Lensed By Alexandra Nataf For Porter Edit

Behati Prinsloo Steps Up For Rhinos in Namibia, Lensed By Alexandra Nataf For Porter Edit

Namibian model; Victoria’s Secret Angel; mom to two-year-old Dusty and 11-month old Gio; and Mrs. Adam (Maroon frontman) Levine, Behati Prinsloo covers the January 2019 issue of Porter Edit. Morgan Pilcher styles Behati in earth-color, utilitarian luxury outerwear and casual looks for ‘The Wild One’, lensed by Alexandra Nataf. Behati shares her thoughts and experiences in her own words.

Born and raised in Namibia, Behati Prinsloo left her country to pursue modeling at age 15. While she hasn’t looked back, Behati has always maintained her ties to her home continent and country, influenced now by her friend Doutzen Kroes to join the animal conservation movement. Doutzen is well-known for her work with elephant charities, and she put Prinsloo in touch with Save The Rhino Trust in Namibia.

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