Victoria's Secret's 'Dream Lingerie' 2024 Campaign Stop on Its Reinvention Journey
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Emily, Gigi, Paloma, Tina in Victoria's Secret Very Sexy 'Escape to Summer 2024'
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Victoria’s Secret [IG] launched its Very Sexy ‘Escape to Summer 2024’ campaign starring Emily Ratajkowski, Gigi Hadid, Paloma Elsesser and Tina Kunakey on June 11th.
Former EIC of Vogue Paris [now Vogue France] Emmanuelle Alt styles the campaign with a French mix of sexy corset tops, lace teddies and bras in intoxicating summer colors. Add statement jewelry to the sensual Victoria’s Secret collage, lensed by Mikael Jansson [IG].
Read MoreKarolina Kurkova News: Ford Models US, Fisher Island Condo Listing, Victoria's Secret Losses Mount
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Czech supermodel Karolina Kurkova is now a Ford model in New York.
AOC backtracked to pick up Kurkova’s Miami-based fashion story for Harper’s Bazaar Turkey’s December 2023 issue. AOC has now learned that the supermodel and husband since 2009 Archie Drury are selling their home on Fisher’s Island in Miami for about $7M. The about 2500 sq ft property was put on the market in May.
The former Victoria’s Secret Angel [named in 2005] Kurkova appeared in nine VS fashion shows between 2000 and 2010, and wore her Fantasy Diamond Bra in 2002.
Read MoreDevyn, Doutzen, Imaan, Lily, Mayowa: New Body by Victoria 2024 Campaign
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Models Devyn Garcia, Doutzen Kroes, Imaan Hammam, Lily Aldridge and Mayowa Nicholas invite us into Victoria’s Secret 7.0, or whatever version we’on at this point. Anne is totally lost.
It’s great, though to see such a high-quality cast assembled on behalf of the new Body by Victoria 2024 Campaign.[IG] Photographer Mikael Jansson [IG] captures the quintet, styled by Camilla Nickerson. / Makeup by Mark Carrasquillo; hair by James Pecis
We don’t know the annual results for VS, which had another very tough year in revenue and profitability in 2023. Those results will become public on March 7, 2024.
It seemes that the global fashion show documentary did not fare particularly well, as VS chief executive Martin Waters said — speaking about a list of VS actions to reinvigorate the entire business, not only the renewed 2023 fashion show: “Despite everyone’s best endeavours, it’s not been enough to carry the day.”
Read MoreBarbara Palvin in For Love and Lemons Valentine's Day 2024 Collection
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Top model Barbara Palvin brings her sensual mix of femininity and seductive, innocent coquette to For Love & Lemons Valentine’s Day 2024 collection, lensed by Carin Backoff [IG].
The History of Valentine’s Day
AOC embarked on a brief history of Valentine’s Day to support these images. It became so complicated with historical data that resonates with 2023 politics in America, that we are backing off and issuing it separately ‘next-door’ to this page.
Read MoreWill Icon Collection Pay Off for Victoria's Secret? Adriana, Candice, Gisele, Naomi to the Rescue
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The new VS campaign is excellent and has some real VS icons featured. Bringing back past VS models is a terrific idea for a brand trying to find safe ground to stand on. Shop the new collection at the VS website.
If I read the VS copy carefully, I’m sure we are all icons somewhere in it, so let’s just cut the AOC analysis short here and say “good job, VS.”
The Icon by Victoria’s Secret Collection models includes VS greats Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel.
The Icon cast campaigns expands to include Adut Akech, Emily Ratajkowski, Hailey Bieber, Paloma Elsesser and Sui He. I’m pleased to say that every woman listed here has archives on AOC.
Oyadeas!
Oh dear goddess Oya. I tried . . . I tried . . . I tried so hard to step carefully, but I just fell down the “we’re all icons” rabbit hole, and I did not see it coming.
Read MoreKim Kardashian Rocks Scalding Skims FAUX LEATHER & SCUBA Swimwear Drop
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The Kardashian women are like an NBA team, and they are playing to win. What was the phrase that Kanye told Kim — that she will be nothing without him? Men tend to say those words to strong women, when they are totally fed up and eyeing the door.
In the last hour Kim Kardashian’s personal IG page has logged 899, 087 likes and the Skims IG page 14,332 in the new Steven Klein [IG] campaign of Skims FAUX LEATHER & SCUBA swimwear dropping June 27 at noon on the East Coast.
You can register to buy the Skims FAUX LEATHER & SCUBA collection online, when it drops Tuesday.
If Victoria’s Secret is stumbling like a drunken sailor with the message that the Victoria’s Secret brand is undefinable — read my recent commentary — Kim Kardashian and her team are now valued at $3.2 billion.
Read MoreVictoria's Secret Is Sailing In Treacherous Waters As New Leadership Is Named
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Victoria’s Secret stock has fallen 47% in the year to date, while the S&P 500 SPX has gained 14%. Victoria’s Secret had sales of $1.4 billion in first quarter 2023 and only made $3.8 million — a 95% decrease in earnings.
I’ve said many times that if Victoria’s Secret isn’t careful, Savage X Fenty and SKIMS are going to take the business down. And I mean kaput down.
With LVMH backing Savage X Fenty via L Catterton, their incubator investment arm, and Kim Kardashion on the road now, raising $1 billion for her own venture capital fund — and also appearing on the cover of TIME Magazine, this Victoria’s Secret selling the message of “undefinable” breaks every rule of marketing I know about. And the customers seem to agree.
Read MoreVictoria's Secret Bras, That's Our Thing 2023 Campaign Shot in Italy with Adut, Imaan, Jill
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Adut Akech, Imaan Hammam, Candice Huffine, Devyn Garcia, Jill Kortleve, Paloma Elsesser, and Taylor Hill pose against the eternally sensual landscape of Italy in one half of the Victoria’s Secret Bras, That’s Our Thing 2023 campaign.
The campaign crosses the entire range of VS bras including the Very Sexy Bombshell Push-Up, Dream Angels Demi Bra, VS Bare Sexy Illusions Uplift Strapless Bra, and VS Bare Infinity Flex Full Coverage Bra.
Photographer Angelo Pennetta captures the true beauty of VS lingerie [IG] styled by Alex White.
Read MoreVictoria's Secret X Frankies Bikinis Spring 2023 First Collab Shot in Cabo San Lucas
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In March 2022, Victoria’s Secret announced an $18 milion investment in Frankie’s Bikinis, giving them a minority share in the business.
Models Diana Achan, Memphy, Ruby Lyn, Tara Zoe and Francesca Aiello star in the new campaign, soaking up nature’s wellness balm in Cabo San Lucas.
Photographer Kate Bellm [IG] is behind the lens, shooting the beach beauties who stayed at the Bahia Hotel & Beach House [IG].
Read MoreVictoria's Secret Valentine's Day 2023 Campaign with Adut, Bella, Imaan, Paloma, Valentina
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Top models Adut Akech, Bella Hadid, Candice Huffine, Devyn Garcia, Imaan Hammam, Jill Kortleve, Mayowa Nicholas, Paloma Elsesser, Taylor Hill, Valentina Sampaio star in Victoria’s Secret Valentine’s Day 2023 campaign.
Gabriella Karefa Johnson styles the shoot, with Camille Summers-Valli [IG] directing the 30-second 2023 V-Day Shop spot.
Read MoreKezako Paris Rolls Out Real-Deal VS Angels in More or Less Magazine by Oliver Hadlee Pearch
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This fashion story ‘Earth Angels’ from More or Less Magazine [IG] adds a fabulous new twist to the VS Angels saga. If you don’t know, the magazine is devoted to sustainability and our living with less. More or Less wrote:
Hallelujah! For our final cover, we assembled an all-star cast of Earth Angels, styling nine ex-Victoria's Secret models in faux-fashion label Kezako’s upcycled underwear made from aluminium wrap, dried-out loaves of bread, old newspapers, cuddly toys and then some.
We are looking at creativity on steroids here and a brilliant way to call attention to sustainability.
Models include Alessandra Ambrosio, Candice Swanepoel, Elsa Hosk, Lais Ribeiro, Leomie Anderson, Lily Aldridge, Martha Hunt, Sara Sampaio and Stella Maxwell.
Read MoreVictoria's Secret Shades Fall 2022 With Rich Hues in 'Body by Victoria' and 'Love Cloud'
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No Damage from Hulu or JAX, Says VS Pink CEO
VS Pink CEO Amy Hauk says that neither the Hulu three-episode docuseries ‘Victoria’s Secret: Angels and Demons’ nor the summer song by JAX that spent several weeks in the top 100 contributed to the plunge in second-quarter profits. The song was created as a statement about the need for body positivity in the world of Victoria’s Secret’s negative influence on young women’s bodies at the hands of an old man [men].
I refuse to believe that Hauk embraces the “there’s no such thing as bad publicity” adage. That was Epstein’s and Ed Razek’s mantra — and never mine.
Read MoreVictoria's Secret Dream Angels Summer 2022 'Fresh Jams' Lingerie and Swimwear
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Victoria’s Secret is determined to get us out of life’s doldrums in America. When life gives you lemons, VS gives us fruit-punch Dream Angels Summer 2022 lingerie and swimwear in a huge range of band sizes 30-40 & cups A-G. Now THAT, my friends, is a VS Fresh Jams size range that is a lingerie lover’s dream come true.
Zesty lemons and flowers are embroidered on many of the pieces — and they are scrumptious! Really beautiful, VS. Good work.
Read MoreJasmine Tookes For Love & Lemons X Victoria's Secret Lingerie 'Summer of Lover[s]'
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For Love & Lemons X Victoria's Secret drops a new ‘Summer of Love’ collection, putting Jasmine Tookes in the love-goddess drivers seat, wearing the pink crochet bucket hat that Lais Ribeiro wore in the spring collab.
Read MoreAbby, Imaan, Mayowa, Paloma Put Victoria's Secret Very Sexy Summer on Blast
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Victoria’s Secret puts its Very Sexy summer 2022 lingerie and swimwear message on blast with models Abby Champion, Imaan Hammam, Mayowa Nicholas and Paloma Elsesser carrying the sexy women torch in the new ‘Hits of Summer 2022’ Campaign.
The VS Very Sexy message is ‘Let’s Talk About Lift, Baby”.
Read MoreFor Love & Lemons for Victoria’s Secret Spring 2022 Festival Collection with Lais Ribeiro
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Lais Ribeiro Is Woodstock Ready in For Love & Lemons for Victoria’s Secret Spring 2022 AOC Body
Victoria’s Secret lingerie rolls on into Spring 2022 with the launch of a late ‘60s-early ‘70s For Love & Lemons for Victoria’s Secret embroidered flower power collection inspired by music festivals. Literally-speaking, you can buy a Festival Rose bra.
Lais Ribeiro gets us in the groove mood in a lingerie lovers collection of beautifully-embroidered bras and ‘Zoe’ bralettes, thongs, ‘Pastel punch’ dress, teddies, and garter belts styled by Ashley Gloriso. Crochet hats and colorful scrunchies add a precious, witty touch to the collection lensed by Bryan Rodner Carr [IG]. / Makeup by Hadia Kabir; hair by Tiago Goya
Lais Ribeiro, Victoria's Secret AOC Archives
Hailey, Imaan, Paloma Wear Victoria’s Secret Dream Angels Spring 2022 Lingerie
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Victoria’s Secret lingerie assembles a campaign dream-team of Hailey Bieber, Imaan Hammam and Paloma Elsesser, country-loving, carefree girls strolling through spring fields and meadows. Top photographer Lachlan Bailey [IG] brings Victoria’s Secret Dream Angels Spring 2022 embroidery and lace lingerie into soft focus.
Read MoreFrida Aasen In For Love & Lemons for Victoria's Secret Spring 2022 Lingerie
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Frida Aasen In For Love & Lemons for Victoria's Secret Spring 2022 Lingerie AOC Body
Newly-engaged Norwegian beauty Frida Aasen models the new For Love & Lemons Spring 2022 lingerie collection exclusively for Victoria’s Secret. As always florals, lace and intricate details abound in this collection of ultra feminine lingerie.
Frida’s hat may be the biggest scene stealer of all, but the brightest hues, freshest prints, and dreamy feminine lingerie run a close second, in this first installment of For Love & Lemons for Victoria’s Secret Spring 2022.
Frida Aasen has been dating Italian businessman and entrepreneur Tommy Chiabra, CEO of Royal Yacht International, since 2019 and said ‘yes’ at a romantic proposal in Portofino, Italy in August 2021.
Alana Felisberto Fronts For Love & Lemons x Victoria’s Secret V-Day 2022 Lingerie Collection
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Alana Felisberto Fronts For Love & Lemons x Victoria’s Secret V-Day 2022 Lingerie Collection AOC Body
Brazilian model Alana Felisberto stars in Valentine’s Day 2022’s For Love & Lemons collaboration with Victoria’s Secret lingerie. For Love & Lemons is known for romantic embroideries and V-Day brings an abundance of pink, scarlet and ivory blooms. Other hyper-feminine touches like tiny pleats, embroidered hearts, ribbon ties, lace-ups and dainty prints render Alana a total coquette. Or with VS and their fragrance — a grade-10 tease.
Carin Backoff [IG] photographs the For Love & Lemons x Victoria’s Secret Valentine’s Day 2022 Collection, styled by Ashley Glorioso. / Hair and makeup by Sacey Tan
