One of the key tenets of the slow living movement is mindfulness. It encourages individuals to fully engage with each experience and prioritize being present and connected to those around us.

In the past, Americans and Europeans just do not see a high-quality life in the same way. Slow living is just another word for laziness in the minds of many Americans.

However, in our post-COVID world, accompanied by growing climate violence, there are signals that American attitudes may be changing.

Even financial markets and consulting companies like McKinsey are watching Italian brands in particular, drilling down to two brands very important at Anne of Carversville: Brunello Cucinella and Loro Piana.

When Mr. Cucinelli, also known as the King of Cashmere, makes a speech about humanism and the ‘heart’ of a humanistic enterprise, by definition he is speaking in harmony with the slow living movement.