The $5 billion market cap Bruno Cucinelli brand story is taking a major step forward with the launch of Brunello Cucinelli Parfums for women and men. The new beauty category has been developed with EuroItalia and the fragrances are now available in Europe and the Middle East. The American launch is early October, with Asia following in 2024.

Fronted by a beautiful campaign captured by Hunter & Gatti [IG], models Arizona Muse and James Turlington star in the campaign, joined by an expanded cast. The campaign, shot in Solomeo and Val d’Orcia in Tuscany, celebrates dreamers and their hopeful, visionary spirits.