Prada Balm in Banana Yellow Celebrates the 'Days of Summer' Campaign 2025
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The ‘Prada Days of Summer 2025 Campaign’ Finds Wisdom in Calm Waters
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The ‘Prada Days of Summer 2025 Campaign’ Finds Wisdom in Calm Waters
Prada [IG] releases its ‘Prada Days of Summer 2025 Campaign’ lensed by Oliver Hadlee Pearch [IG] with creative direction by Ferdinando Verderi and designers Miuccia Prada and Raf Simons.
Prada is known for being one of fashion world’s most intellectual brands.
Pearch’s calm waters are distinctive in the summer campaign images. Of course, AOC turns to the lessons of history to consider not only the waters, but also the faces of the campaign traveling in small boats.
The symbolism and mythology of calm waters have been the source of contemplation and meaning across all continents and religions in the history of humankind.
A Lesson from Icarus for Elon Musk
In the Greek myth Icarus likely saw his reflection in the calm waters of the sea — as he plunged to his death. Ignoring the advice of Daedalus that he not fly too close to the sun — or his wings would become dysfunctional as the wax holding them together melted — Icarus could not resist separating himself from the rest of humanity as a sun god.
Read MorePrada Galleria Bags Bloom in Abundance for Fall 2024 Campaign by Reto Schmid
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Named after the brand’s historic flagship boutique, opened by Mario Prada in the Galleria Vittorio Emanuele II in 1913, the Prada Galleria [IG] bag is a true icon among luxury bags and in Prada world itself.
Leather flowers are abundant in the Fall 2024 Prada Galleria special edition bag, as symbols of renewal and timelessness.
Photographer Reto Schmid [IG] captures the campaign with models Amanda Murphy, Ella Rattigan, Ilya Vermeulen, Laura Reyes, Lexi Boling and Ornella Umutoni. / Makeup by Yumi Lee; Hair by Evanie Frausto
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Prada 2024 Chinese New Year Campaign by Leslie Zhang at Prada Rong Zhai
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Prada’s new advertising campaign for the 2024 Chinese New Year celebrates the Year of the Dragon. Photographer Leslie Zhang [IG] captures the images at the Prada-restored Rong Zhai cultural center in Shanghai.
The 2024 Lunar New Year campaign stars supermodel and actor Du Juan and Zhao Lei, the face of Yang Fudong’s film ‘First Spring’, currently on show at the Pradasphere II exhibition in Shanghai.
Power of the Dragon
According to ancient Chinese mythology the dragon is closely linked to the creation and origin of the Chinese nation.
One prominent myth tells the story of the Dragon Kings, who were powerful and influential deities in Chinese mythology. According to this myth, the Dragon Kings were responsible for controlling the waters, including rivers, seas, and rainfall, and were revered as protectors of the land.
Read MorePrada Privatesphere Holiday 2023 Campaign Triggers Our Reflection on Elon Musk
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AOC’s first reaction to these Prada holiday, model-focused images has nothing to do with buying gifts for friends and family this holiday season.
Prada and the Future of Humanity
Anne’s response was focused on a deeply-felt anxiety that she would feel so much better if Prada Group owned Starlink, X and SpaceX — rather than Elon Musk. The ‘l’enfant terrible’ with a massive daddy complex can keep Tesla.
“The constantly forward-thinking ethos of Prada for humanity has broadened to his desire of adventure and to brave new horizons: space,” Lorenzo Bertelli, Prada Group marketing director, stated with the announcement that Prada is partnering with Texas-based Axiom Space to design the lunar space suits for the hopefully-glorious 2025 Artemis III mission. [Anne’s non-quoted words.]
Read MorePrada's Caffe Principe: Where Excellence Meets Timelessness in Forte dei Marmi
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Nestled in the enchanting Italian coastal town of Forte dei Marmi, Caffè Principe stands as a true testament to the la dolce vita marriage of excellence and timelessness.
Since its establishment in 1959, this iconic establishment has been a haven for discerning coffee lovers, gastronomes, and art enthusiasts alike. The cafe reopened today, July 9, 2023, with its legacy intact.
In fact, Caffe Principe has been restored to honor the legacy of the hotspot, keeping its original name. Caffè Principe is managed operationally by Marchesi 1824, which makes perfect sense.
Read MoreFlower Power Takes Charge in Prada AW 2023 Campaign by Willy Vanderperre
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Prada’s FW23 ad campaign “In conversation with a flower” explores the dominant relationship that humans have with flowers and with nature generally. Ferdinando Verderi provides creative direction, with styling by Olivier Rizzo and photography by Willy Vanderperre.
These unique flowers interact with five actors - Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright and Li Xian - “a roster of cinematic idols reflecting Prada’s long-standing relationship with cinema as an expression of cultural ideas and ideals.”
Read MoreScarlett Johansson and Alex Da Corte Transform Prada Summer 2023 Galleria Bag Campaign
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Prada CEO Andrea Guerra was smiling last week, flying high on the wings of Prada’s first 1 billion euros revenue quarter in history. “The brand is agile with drops and novelties but also a patient developer of iconic products that are paying off well,” Guerra said in a press announcement.
A prime example of Prada’s iconic products is the Galleria bag, designed and produced in 2007, and named for Miuccia Prada’s grandfather’s first shop in Milan’s Galleria Vittorio Emanuele II.
The Galleria is beloved because of its signature Saffiano leather. Defined by its loosely crosshatched texture, Saffiano is the product of a patented, hot-pressing process that renders the calf leather scratch- and water-resistant and ready for a long and properous life.
The importance of reimagination is a key component to success in today's fast-changing, visually-dominated global fashion culture. This concept lies at the heart of Prada’s Summer 2023 ‘The Glass Age’ Campaign celebrating Prada’s iconic Galleria handbag.
Hollywood starlet Scarlett Johansson and Venezuelan-American conceptual artist Alex Da Corte collaborate on an unconventional examination of how the Galleria uses the power of color and modern art to connect us to Johansson as both herself and the bag in full emotional color.
Read MorePrada Reopens in East Hampton, NY As Summer Luxury Rentals Market Cools
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With the opening of Prada’s East Hampton newly-redesigned store at 2 Newtown Lane, the summer 2023 luxury brands offering is nearly set.
Prada opened the 1600 square foot store in July 2022 with green and white cabana stripes and not today’s blue and white. The Italian luxury brand will drop product exclusive to the Hamptons, where this is their only store.
In the world of post-COVID summer rentals, the overheated market appears to have cooled. The number of rentals has expanded as demand has fallen.
Read MorePasticceria Marchesi Inspires Prada Caffè Harrods London Until January 2024
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On the eve of its 200th anniversary, the spirit of Pasticceria Marchesi transformed as the Prada Caffè has popped into the main floor of Harrods in Knightsbridge, open until January 7, 2024.
Open from 9am to 9pm Monday to Saturday and 12pm to 6pm on Sunday, Prada Caffè is a full-fledged restaurant serving strong espresso accompanied by pistacchio fagottini and eggs Florentine with caviar for breakfast. Take heart — you can also enjoy yogurt and granola.
The Prada Group acquired control of Pasticceria Marchesi in 2014, nearly 200 years after its opening at Via Santa Maria alla Porta. Despite the change in ownership, the pastry shop continues to operate with the same passion for excellence at its original location, offering its fresh patisserie, signature chocolates, and classic Milanese Panettone.
Read MoreMyriem Boukadida in Prada Eternal Gold Collection for Vogue Arabia November 2022
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AOC returns to Prada’s Eternal Gold Collection in this fashion story ‘Now and Forever’ for Vogue Arabia’s November 2022 issue.
The new Vogue Arabia story features Tunisian model and actor Myriem Boukadida, styled by Eline Hoyois in images by Luka Booth [IG].
100 per cent of the gold used in Prada’s new Eternal Gold Collection is Certified Recycled Gold which meets the Chain of Custody’ standards set by the Responsible Jewelry Council.
Read MoreDiana Silvers, Damson Idris in A Simple Gesture: PRADA Holiday 2022 Collection by David Sims
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American actor Diana Silvers and British actor Damson Idris celebrate A Simple Gesture: PRADA Holiday 2022 Collection with a new campaign focused on the unopened Prada gift box. Moving to the top level of the campaign, we acknowledge the unique Prada aesthetic whether in luxe fashion pieces for women and men, games, homewares and — of course — the handbag.
David Sims [IG] photographs the campaign, with creative direction by Ferdinando Verderi [IG].
Not featured in the holiday campaign is Prada’s exciting launch of its new fine jewelry collection, a campaign also created by David Sims and Ferdinando Verderi. Prada Launches Fully Recycled Eternal Gold Collection with Aura Blockchain Certification AOC Jewelry News
Read MorePrada Launches Fully Recycled Eternal Gold Collection with Aura Blockchain Certification
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American poet, activist, Prada ambassador and UNICEF supporter Amanda Gorman; Dutch-Korean-Canadian singer, rapper and dancer Jeon Somi; and American actor and model Maya Hawke, daughter of actors Uma Thurman and Ethan Hawke star in Prada’s 2022 launch of Eternal Gold, representing the luxury brand’s first forray into fine jewelry.
In addition to being made from certified recycled gold, every piece of jewelry in the collection will be fully traceable, thanks to blockchain technology. Every purchase will be traceable by logging into the Aura Blockchain Consortium.
The Prada Eternal Gold collection is very modern a 100 percent recycled collection that pushes category boundaries. Amanda Gorman came to Prada’s attention, not because of her 2021 Inaugural Poem, but because of her environmental activism.
Read MorePrada Fall 2022 Campaign Lensed by David Sims | Humanity 'Yes' But Also Exactitude
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Photographer David Sims [IG] captures the Prada Fall 2022 campaign for both men’s and women’s collections. The luxury Italian house’s Fall/Winter 2022 campaigns pair with intention a still-life of an object with each model/talent. The chosen totem has deeply personal meaning and relevance to the individual Prada protagonists in the campaign collages.
Read MorePrada's Color Pops Pragmatism Fashion Story for Vogue Czech March 2021
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Denisa Smolikova strikes a serious of architectural, modern model poses in ‘Mold’, a fashion story based on Prada’s spring 2021 collection, the maiden launch collab between Miuccia Prada and Raf Simons. Photographer duo Wunsche & Samsel [IG] capture the smarty pants style debut for Vogue Czech March 2021./ Hair by Mirka Mysicka
Read MorePrada's Re-Nylon Collection for TITLE Magazine
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Prada's Re-Nylon Collection for TITLE Magazine
Models Feli Rasztar, Neslihan Degerli and Qaher Harhash wear new items from Prada’s Re-Nylon Collection. Neslihan Degerli styles the city slickers trio for TITLE Magazine’s ‘Title x Prada // Re-Nylon Indoor Camping’.
See the entire Prada Re-Nylon Campaign at Prada.com. In 1984 Prada’s nylon backpack became a global status symbol among modern fashionistas. In 2019, Prada introduced Prada ‘Re-Nylon’, a bag collection made of regenerated fabric consisting of recycled and purified ocean plastic, fishing nets, landfills and textile-fiber waste.
Pre-pandemic, Prada’s current goal was to convert all its virgin nylon products to regenerated nylon by the end of 2021.
Prada Resort 2020: Steven Meisel Adapts Candice Carty-Williams 'A Stranger Calls'
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Prada Resort 2020: Steven Meisel Adapts Candice Carty-Williams 'A Stranger Calls'
Fashion die-hard Prada and Steven Meisel fans are orgasmic with the return of the photographer — who photographed Prada from 2001 to 2016 — to the iconic brand’s Holiday 2020 campaign. The images, captured remotely by Meisel, who lives in New York City, embrace the stunning Deco Villa Gnutti in Italy’s Brescia, Lombardi region.
Meisel shares the limelight with another creator, British writer Candice Carty-Williams, best known for her 2019 best-selling debut novel, “Queenie.” Titled ‘A Stranger Calls’, the story features Freja Beha Erichsen, Mao Xiaoxing, Maty Fall Diba, Merlijne Schorren, and Rudolfs Valberg.
Jamie Hawkesworth Captures Prada SS 2020 Acronyms Campaign
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Acclaimed Italian fashion designer Miuccia Prada releases its Spring Summer 2020 campaign starring Anna Ewers, Ashley Radjarme, Berit Heitmann, Freja Beha Erichsen, Kyla Ramsey, Ruiqi Jiang, and Sara Blomqvist, The images by Jamie Hawkesworth focus on acronyms about the Prada woman defined by the brand’s initials. Films and creative direction by Ferdinando Verderi.
Read MorePrada 2020 Resort Ads, 'Seditious Simplicity' Flower Power
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