Zara's Smashing 50th Anniversary 50 Models Campaign by Steven Meisel

Zara's Smashing 50th Anniversary 50 Models Campaign by Steven Meisel

Zara celebrates its 50th year in business, putting Steven Meisel [IG] behind the lens, capturing fashion’s top models in a celebration of creativity, longevity and love for fashion.

Jason Duzansky acts as creative director on the campaign, with styling by Karl Templer./ Hair by Guido Palau; makeup by Pat McGrath

The 50-models ensemble is also featured on a special-edition tee that benefits the Women’s Earth Alliance [link]. The 128-piece collection created around the celebration features monochromatic wardrobe essentials with a lot of black which is obvious in the imagery. See the Zara 50th anniversary collection online.

AOC has done some homework on this 50 Years of Zara post, which is now subdivided into two parts: Part 1 here, focused on the models and their archives on AOC.

Part 2 focused on Zara’s new store design and product strategy. It also features other ZARA X MEISEL COLLABORATIONS.

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Zara X Stefano Pilati Fall 2024 Campaign with Gisele Bundchen by Steven Meisel

Zara  X  Stefano Pilati Fall 2024 Campaign with Gisele Bundchen by Steven Meisel

Paris Fashion Week took a moment last week to toast Zara’s [IG] high-praise-worthy collaboration with designer Stefano Pilati [IG]

Announced officially in this old-school ad campaign with supermodel Gisele Bundchen and Pilati, lensed by Steven Meisel [IG], the hotly-anticipated Zara collection drops on October 3, 2024.

The fusion of Pilati’s forward-thinking design sensibilities and Gisele’s timeless elegance results in pieces that are both sophisticated and wearable. At the heart of the collection are structured blazers, emphasizing sharp, clean lines that are both powerful and feminine.

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Zara Spring 2024 Studio Collection Campaign by Steven Meisel and Fabien Baron

Zara Spring 2024 Studio Collection Campaign by Steven Meisel and Fabien Baron

Zara [IG] drops its Studio Collection twice a year, with today’s Spring 2024 drop called Rêveries.

Real-world models include Fei Fei Sun, Nyawurh Chuol, rising model Rosalieke Fuchs and Vivienne Rohner. Are they pondering Betty Friedan’s life-changing book ‘The Feminine Mystique’ [1963] — but are not quite ready to tackle the deeply philosophical and life-unsettling Simone de Bouveoir treatise ‘The Second Sex’ [1949]?

Steven Meisel [IG] shoots the quartet in rich, mid-century midtones, sheerish blouses, cardigans and pencil skirts, complemented by interior furniture in sensual hues and slowly-increasing sunlight.

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Zara Studio FW 2023 Night Glamour Drops October 5, Lensed by Steven Meisel

Zara Studio FW 2023 Night Glamour Drops October 5, Lensed by Steven Meisel

Zara Studio [IG] channels Tom-Ford style, high-voltage glamour in a new Fall-Winter 2023 campaign with plenty of elegance and sex appeal.

We have well-executed model twinning from Angelina Kendall, Annemary Aderibigbe, Awar Odhiang, Ida Heiner and Nyawuhr Chuol and Sacha Quenby. / Hair by Guido Palau; makeup by Pat McGrath

Photographer Steven Meisel [IG] captures the black riches, sophisticated, night-scene fashion styled by Karl Templer with creative direction by Fabien Baron.

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Zara Studio's 'Spirited Romance' S/S 2023 Campaign Imagines Women in Solidarity

Zara Studio's 'Spirited Romance' S/S 2023 Campaign Imagines Women in Solidarity

A‘Spirited Romance’ swept through global cyberspace this week, as Zara Studio launched its S/S 2023 Campaign. The limited-edition, top tier of Zara’s spring offering inspires a spiritual pause on sleepless nights and digital frenzy.

Do you still remember the smell of fresh grass? Did you ever eat clover? How about just lying on on a blanket and seeing a sky so beautiful, it seems impossible that a climate emergency is at hand?

Models Annemary Aderbrigbe, Ava Christian, He Cong and Ida Heiner are the spring muses lensed by Steven Meisel. Frequent collaborator Fabien Baron acts as creative director in a moment where fashion swings back to sensual elegance and beautiful clothes, styled here by another Meisel-Baron collaborator Karl Templer.

There will always be contrived fashion around us, but the trend to clothes that we wear as honest pleasure — as opposed to them wearing us as artifice, an IG photo op and to feed some designer’s ego is real.

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Steven Meisel's 10 Fab Female Faces for Zara Studio Fall 2021 Campaign

Steven Meisel's 10 Fab Female Faces for Zara Studio Fall 2021 Campaign

Steven Meisel on photography, Fabien Baron on art direction and Karl Templer as stylist are in the house for the new Zara Studio [IG] campaign — a creative effort that sings like an opera star. It’s not often that we just look at images and in 5 seconds know the photographer behind them.

Add 10 models who aren’t wooden mannequins, and Zara Studio has — not a remarkable campaign in a fashion history sense — but a unique, superbly-executed campaign that knocks on the doors of women’s psyches with joy, inner convictions and backbone. it makes AOC want a campaign or fashion story with women all around the world roaring in unison.

We love it, and AOC tends to reject campaigns and fashion stories that are formulaic. So Zara, Meisel, Baron and Templer took 10 unique faces: Amar Akway, Chiharu Okunugi, Kirsten Owen, Marisa Berenson, Meadow Walker, Precious Lee, Raquel Zimmermann, Rianne van Rompaey, Sasha Pivovarova and Yumi Nu and mixed a grade AAAAA studio campaign. That IS NOT an easy feat. ~ Anne

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Marta Ortega Perez 'Zara's Secret Weapon' by Steven Meisel for WSJ Magazine

Marta Ortega Perez 'Zara's Secret Weapon' by Steven Meisel for WSJ Magazine

WSJ Magazine’s Elisa Lipsky-Karasz lands a rare interview with Marta Ortega Pérez, daughter of Zara founder Amancio Ortega. One of Zara’s finest image-makers Steven Meisel photographs Ortega Pérez for the interview.

Mr. Ortega is the founder and controlling shareholder of Inditex, which owns Massimo Dutti, Bershka, Uterqüe and Zara. The latter clothing company holds a commanding presence in 96 countries — often in the same high-rent district as Cartier, Chanel, Dior and Louis Vuitton.

WSJ writes that the original Chanel jacket might cost $8,550 wile a similar one at Zara’s sells for $120.

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Steven Meisel's ZARA Women SS Campaign With Abby, Achenrin, Mona Lights Creative Torch

Steven Meisel's ZARA Women SS Campaign With Abby, Achenrin, Mona Lights Creative Torch

Legendary photographer Steven Meisel delivers another fashion-lover’s, heart-racing set of visuals with his new Zara Women Spring Summer 2021 Campaign. The Green team will be thrilled, as the Meisel crew is again working remotely and not spewing carbon and jet fuel all over the planet.

Equally important is the reality that no one in his or her right mind can make the argument that the images would be better if the entire Meisel ensemble was in the California desert.

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Steven Meisel's 'High Tension' ZARA FW 2020 Campaign: Mika, Mona, Rianne, Sacha

Steven Meisel's 'High Tension' ZARA FW 2020 Campaign: Mika, Mona, Rianne, Sacha

Master photographer Steven Meisel captures ZARA’s Fall Winter 2020 campaign called ‘High Tension’. The music sets the mood straight out of an Alfred Hitchcock movie. Models Mika Schneider, Mona Tougaard, Rianne Van Rompaey and Sacha Quenby are styled by Karl Templer, with creative and video direction from Fabien Baron.

Zara SS 2020 Campaign By Steven Meisel Is Balanced by Models Own COVID-Quarantine Images

Zara SS 2020 Campaign By Steven Meisel Is Balanced by Models Own COVID-Quarantine Images

Master photographer Steven Meisel produces exquisite images for Zara’s SS2020 campaign featuring Abby Champion, Julia Nobis, Lexi Boling, Mona Tougaard, Ning Jinl and Sacha Quenby. Karl Templer styles the ensemble in boho vibe, vintage images with creative direction from Fabien Baron. / Makeup by Pat McGrath; hair by Guido Palau, set design by Mary Howard

The new campaign has a beautiful section on the Zara website. Inquiring minds, accustomed to Zara’s high style imagery, wonder how the brand will move forward with creative photography in the age of COVID-19.

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